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Expert Foundation Application

A Cream or Liquid Partner The magic behind the PÜR look. Achieve complexion perfection every time you apply your liquid foundation. Designed specifically for PÜR's liquid foundations, this full-headed brush uses a unique blend of synthetic and natural fibers to deliver a flawless, airbrushed finish with ease. Ideal for applying and layering liquid makeup, the Liquid Chisel Brush can also be used for powder application.

Revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging caused by high energy visible blue light.

HIGHLIGHTS

In seconds, this Illuminating Setting Spray delivers hydration to the skin for an all-day-looking glow… it’s an instant makeup-setting pick-me-up! Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance. This refreshing setting spray is infused with antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! A beauty must-have, this invigorating face mist is formulated with Glycerin, Coconut Acid and Safflower Seed Oil to help nourish skin. Just spray and go! Your skin will thank you.

Revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging caused by high energy visible blue light. Now available in convenient, travel-friendly mini size.

HIGHLIGHTS

In seconds, this Illuminating Setting Spray delivers hydration to the skin for an all-day-looking glow… it’s an instant makeup-setting pick-me-up on the go! Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance. This refreshing setting spray is infused with antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! A beauty must-have no matter where you are, this invigorating face mist is formulated with Glycerin, Coconut Acid and Safflower Seed Oil to help nourish skin. Just spray and go! Your skin will thank you.

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

• Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
• Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
• Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
• Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Tired, puffy looking eyes? Reach for Mellow Eyes. These Hemp-Infused Eye Patches were designed to help reduce the look of puffiness and brighten and smooth the appearance of your undereye area. Wear after a long night out, before an event or on a Sunday night in. Infused with a refreshing blend of Cucumber Extract, Green Tea Extract, Argan Oil and more, these hydrogel eye patches (1 pair) help nourish, refresh and comfort the delicate skin around the eyes all at once.

Sunflower Seed Oil | Nourishes eyelashes.

Sodium Hyaluronate | A derivative of Hyaluronic acid. Deeply penetrates the skin to help lock in moisture.

Diamond Powder | Adds a soft-focus effect reducing the appearance of fine lines.

Kiwi Fruit Extract | Rich in antioxidants to help protect the look of skin.

Avocado fruit Extract | Helps to lock in moisture and nourish the feel of skin.

Niacinamide | Helps to brighten and improve the look and feel of skin.

Tired, puffy looking eyes? Reach for Mellow Eyes. These Hemp-derived Eye Patches were designed to help reduce the look of puffiness and brighten and smooth the appearance of your undereye area. Wear after a long night out, before an event or on a Sunday night in. Infused with a refreshing blend of Cucumber Extract, Green Tea Extract, Argan Oil and more, these hydrogel eye patches (30 pairs) help nourish, refresh and comfort the delicate skin around the eyes all at once.

Sunflower Seed Oil | Nourishes eyelashes.

Sodium Hyaluronate | A derivative of Hyaluronic acid. Deeply penetrates the skin to help lock in moisture.

Diamond Powder | Adds a soft-focus effect reducing the appearance of fine lines.

Kiwi Fruit Extract | Rich in antioxidants to help protect the look of skin.

Avocado fruit Extract | Helps to lock in moisture and nourish the feel of skin.

Niacinamide | Helps to brighten and improve the look and feel of skin.

70 Good Reasons Miracle Mist hydrating face spray instantly moisturizes dry, tired and stressed skin with more than 70 essential vitamins, minerals, antioxidants and amino acids. A favorite among professional makeup artists, this super-hydrating skin quencher also works as a setting spray and helps set mineral makeup for long-lasting perfection.

Moisturize, color correct, prime and illuminate the skin in one easy step—no filter needed! Formulated with prismatic blurring micro-pearls that work to help balance the look of the complexion, this all-in-one No Filter Primer imparts a gleaming glow with an opal finish for a visibly healthier look. Formulated with our proprietary, age-defying Ceretin Complex, as well as a vitamin-rich Energy Complex, essential fatty acids and essential oils like hemp, coconut, olive and shea, this Blurring Photography Primer delivers an immediate boost in radiance without unwanted shine. Wear alone or prep skin for makeup looks. Designed for all skin tones, this must-have primer is universally flattering.

Moisturize, color correct, prime and illuminate the skin in one easy step—no filter needed! Formulated with prismatic blurring micro-pearls that work to help balance the look of the complexion, this all-in-one No Filter Primer imparts a gleaming glow with an opal finish for a visibly healthier look. Formulated with our proprietary, age-defying Ceretin Complex, as well as a vitamin-rich Energy Complex, essential fatty acids and essential oils like hemp, coconut, olive and shea, this Blurring Photography Primer delivers an immediate boost in radiance without unwanted shine. Wear alone or prep skin for makeup looks. Designed for all skin tones, this must-have primer is universally flattering.