Love Your Selfie™ Longwear Foundation & Concealer

$38.00

Full-coverage, filter-worthy skin—powered by skincare-grade ingredients and a dual-action wand for precision perfection.

All Shades
Light
Med
Tan
Dark
Deep

Very Fair with Golden Undertones

Porcelain LG1

Selected Shades

Porcelain LG1 • Very Fair with Golden Undertones

• 4-in-1 Benefits: foundation, concealer, powder, and SPF

• Buildable, medium coverage, natural, skin like, skin-balancing powder

• Lightweight, no-mess, skincare-infused mineral makeup won't settle into fine lines and wrinkles

Your Best Complexion, Simplified

Meet our best-selling 4-in-1 that revolutionized pressed powder. This multitasking hero gives you foundation, concealer, powder, and SPF 15—all in one sleek compact. We've infused it with brightening Waltheria Extract and our signature Ceretin® Complex to help improve your skin's texture while you wear it. No mess, no fuss, just natural-looking coverage that works as hard as you do. Find your perfect match among 23 inclusive shades. Clean, cruelty-free, and loved by all skin types.

  1. For light-to-medium coverage, lightly swirl the Airbrush Blurring Powder Brush (not included) into the mess-free compact. Gently dust onto the skin.
  2. For medium to full coverage, lightly swirl the Chisel Brush (not included) into the mess-free compact. Press powder onto the skin and continue to build.
  3. To use as a finishing powder, use the Powder Brush found in Brushing Act 5 Piece Brush Set (not included) to help set the complexion.
  4. To use as a concealer, gently press the powder onto the skin with the Chisel Brush (not included) to help blur the look of imperfections. 

Sun Burn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.

AQUA, CYCLOPENTASILOXANE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PHENYL TRIMETHICONE, ETHYLHEXYL PALMITATE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOHEXASILOXANE, DIPHENYLSILOXY PHENYL TRIMETHICONE, PEG-10 DIMETHICONE, SORBITAN ISOSTEARATE, TRIMETHYLSILOXYSILICATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, DIMETHICONE, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT, SODIUM STARCH OCTENYLSUCCINATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, PANAX GINSENG ROOT EXTRACT, PANTHENOL, VACCINIUM VITIS-IDAEA (LINGONBERRY) FRUIT EXTRACT, DISTEARDIMONIUM HECTORITE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, COFFEA ARABICA (COFFEE) SEED EXTRACT, ORYZA SATIVA (RICE) BRAN EXTRACT, LAUROYL LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, TUBER MELANOSPORUM EXTRACT, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, CALCIUM GLUCONATE, PHENOXYETHANOL, GLYCERIN, TRIETHYL CITRATE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, CITRIC ACID, XANTHAN GUM, GLUCONOLACTONE, SODIUM BENZOATE, 1, 2-HEXANEDIOL, BIOSACCHARIDE GUM-4. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499).

Flawless full coverage meets skincare-powered wear.

This 2-in-1 formula acts as both foundation and concealer, with a complexion-perfecting finish that lasts all day. Infused with skin-loving ingredients and designed with a dual-action applicator for seamless application, it’s your go-to for confident, camera-ready skin—no filter needed.

Love Your Selfie Mature Model Close Up Shot against white background

Real Benefits. Real Coverage.

Designed not to settle into fine lines or wrinkles — safe for mature or sensitive skin
Delivers full, longwear coverage with a natural matte finish
Provides visible evening and blurring effects from the very first wear

Smart formula that cares while it conceals

Ceretin Complex

Proprietary blend of encapsulated retinol and ceramides to smooth and renew

Lingonberry Extract

Helps protect skin from damage caused by high energy visible blue light

Energy Complex (Green Tea, Ginseng, Vitamin B)

Protects and energizes complexion

SHEA BUTTER + Vitamin E

Hydrates deeply and supports barrier integrity

HOW TO USE

Targeted Concealing: Pump 1–2 dots onto face, then blend outward using fingertips, sponge, or brush.

All-Over Foundation: Pump 1–2 dots onto face, then blend outward using fingertips, sponge, or brush.

Pro Tip: Use with PÜR Correcting Primer or Lit Mist for added longevity and flawless finish

From real selfies to real compliments

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4-in-1 Loose Setting Powder

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4-in-1 Loose Setting Powder

$28.00

Color:
4 - in - 1 Cloud Cream Gel - to - Water Hydrating Essence Moisturizer - PÜR Beauty

Cloud Cream Gel-to-Water Hydrating Essence Moisturizer

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Cloud Cream Gel-to-Water Hydrating Essence Moisturizer

$40.00

PÜR 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 LG2 - Silo

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$36.00

PÜR 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 LG2 - Silo

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$36.00

Shade:
Get A Lift Firming Facial Cream - PÜR Beauty

Get A Lift Firming Facial Cream

$40.00

Get A Lift Firming Facial Cream - PÜR Beauty

Get A Lift Firming Facial Cream

$40.00

Love Your Selfie Medium Tan Model Close Up Shot
Love Your Selfie Three Shade on Posing Stool against white background

Finish & Coverage

Finish: Soft-matte, radiant, undetectable under all lighting

Coverage: Full but breathable—perfect for masking redness, pigmentation, and imperfections

Feel: Lightweight, lotion-like formula that melts into skin structure

Love Your Selfie All Shade Chart

Confident shade matching made easy

With 100 vegan-friendly shades across 5 families (light to deep + undertone mix) — we’ve got everyone covered

FAQs

Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Customer Reviews

Based on 925 reviews
78%
(725)
10%
(89)
6%
(53)
2%
(22)
4%
(36)
J
Jen
Age Range: 45-64
Holy grail!

This foundation is truly everything. Its concealer that doesnt cake under your eyes. It hided sun spots. Its full coverage makeup if you need it. I personally just use it under my eyes and on sunspots and then the Pur powder foundation on top and all over my face. Please never ever discontinue this one!!

B
BrdyMama
Age Range: 65+
Love Your Selfie Longwear Foundation & Concealer

Very nice even color. I only had a chance to use it once so far, but it seems pretty good. I have to admit, though, that it was quite a change from what I am used to putting on my face, which is your powder foundation. I hadn't used anything else for years, so this was quite a challenge but I thought I should try it. So now I can alternate the two, which are both excellent.

T
TB
Age Range: 45-64
Foundation

I love Pur Love Your Selfie Foundation. Feels great evening on long days.

K
Kari

The first time i ised the product it was ok, its coverage was ok but a little to blend into my skin. Only the second time using it and the applicator sponge fell off, now i have a bottle of makeup i cant use 😒

A
Amanda

Love it! Just wish you had the super fair one in stock!

T
Tanya
Age Range: 45-64
Love this foundation!

I love this foundation. I like the fact there are many shades because it's hard to choose. A recommendation was sent to me, but that was too dark. I then bought too light, so I bought a little darker shade. I'll have to get a pink shade next time, but this one is fine for now. I love the buildable formula. It's better than what I used to use. It doesn't break me out, thankfully. Just such a pretty, soft look.

ALL THE BEAUTY YOU LOVE. NONE OF THE INGREDIENTS YOU DON'T.