Anniversary Best Sellers

Meet your everyday multitasker: PÜR’s 4-in-1 Skin Tint is more than makeup—it’s daily skin defense with breathable, radiant coverage. This serum-like skin tint with mineral SPF helps hydrate, protect, and visibly improve skin over time so your complexion looks as healthy as it feels.

Why you’ll love it:

• 100% Mineral SPF Protection – Broad-spectrum, non-nano zinc oxide shields skin instantly—no wait, no greasy residue.
• Serum-Like Tint, Not Heavy Makeup – Lightweight, breathable tint that melts into skin, evens out tone and provides a natural, radiant finish that feels like skin.
• Skin-Improving Ingredients – Powered by brightening Niacinamide, barrier-supporting Ceramides, and gentle Retinol from our exclusive Ceretin® Complex.
• Clean & Reef-Safe Formula – Breathable, non-comedogenic, and suitable for sensitive skin.

What it does:
This skin-first tint delivers the ease of a lightweight serum with the benefits of mineral sun protection. It blurs and balances skin tone while delivering long-term skincare benefits. With every wear, it helps smooth texture, brighten tone, and support your skin barrier—making it the perfect choice if you want a skin tint with SPF that goes beyond basic coverage.

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

Makeup, meet skincare.

Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation compact gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula, including naturally brightening Waltheria Extract and PÜR’s exclusive Ceretin Complex—a proprietary blend of super-hydrating ceramides and gentle retinol. Available in 26 universal shades, it’s easy to see why our travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. A continual PÜR best-seller, this versatile, all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns—even after the makeup comes off! Feel like you, only better. It’s quick and easy 4-in-1 beauty with skincare benefits your face will love—PÜR and simple.

Investing in your skin has never been easier with Daily Skinvestment, a 4 Step Simple Skincare Routine that has everything you need for smooth, radiant-looking skin—all encased in a cute sustainable cosmetic bag!

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Brighten and conceal with our bestselling Disappearing Ink. This 4-in-1 Face Concealer Pen quickly brightens the appearance of dark circles, blurs the look of blemishes and wakes up the appearance of tired-looking eyes by delivering instant hydration to skin in need of a pick me up. The buildable formula is a perfect companion to sheer to medium foundation for an age-defying complexion that's healthier-looking.

Expert Foundation Application

Powder Partner

The Chisel Brush is a professional makeup brush designed exclusively for the flawless application of PÜR's 4-in-1 Pressed Mineral Makeup Foundation; however, it also works well with other PÜR powders.

Tighten Up Want firmer-looking skin? Leave the heavy lifting to us. Get A Lift targets the look of lines, wrinkles and sagging skin with a triple-action, nature-based formula that firms, smoothes and tightens. In a six-week clinical study, 99 percent of users reported firmer results!

Your face is your canvas. Prep it for a flawless makeup look with this energizing and skin-nourishing Correcting Primer Energize & Rescue. Packed with good-for-your-skin ingredients such as probiotics, aloe, caffeine and coconut water, this primer acts as a beauty tonic to help smooth and soothe your skin before makeup application while improving skin hydration and soothing the skin to reduce the appearance of redness.