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Article: Our Secret is OUT! Welcome SILKY POUT!

Our Secret is OUT! Welcome SILKY POUT! - PÜR

Our Secret is OUT! Welcome SILKY POUT!

We’ve been keeping something BIG from you, PUR beauties! Just in time for National Lipstick Day, we’re welcoming Silky Pout, a Creamy Lip Chubby with four shades of pigment-rich color. Self-sharpening, multitasking Silky Pout is a jumbo-sized lip pencil that’s sure to become your go to for a natural flush of color this fall, so this week we’re giving you a run-down of our newest, skincare-infused PUR lip lover.


What is Silky Pout?

Silky Pout is your all-in-one lip-loving multitasker for Fall ’22! It comes in four shades—Blushing Rosé (a Dusty Rose), So Peachy (a Peachy Nude), Sugar Plum (a Soft Berry), and Raspberry Spritz (a Honey Pink)—that will flatter a wide range of PUR beauties’ skin tones. At PUR, all our beauty is designed with your skin in mind, and Silky Pout is no different! The lip-conditioning formula is infused with Sunflower Seed Oil to help protect skin from environmental stressors as well as Rosemary Leaf Extract to help condition the delicate skin of your lips. Plus, Silky Pout is formulated with hydrating Glyceryl Caprylate to help regulate your skin’s moisture.

Silky Pout Creamy Lip Chubby


Why is Silky Pout our Fall Lip Obsession?

We love Silky Pout’s jumbo size—it’s easy to line your lips and fill them in! It’s also self-sharpening—just twist the base of your pencil for long-lasting color. Another reason Silky Pout is a game-changer for your beauty routine is its multitasking ability! This Creamy Lip Chubby can also be used on your cheeks to create a matching lip and cheek combo—the perfect, colorful addition to your five-minute makeup look!


Complete the Look 

Check out these PUR multitaskers that can help complement your new Silky Pout!

4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer

4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer


To get your five-minute Silky Pout look started, prep and prime your skin for makeup with this pillowy-soft moisturizer. Formulated with innovative water-breaking technology, Cloud Cream absorbs quickly into the skin to instantly hydrate and moisturize and help your skin get that “glow from within” look. Of course, this PUR multitasker has some skincare benefits as well—it’s formulated with good-for-your-skin ingredients like Apple, Cranberry, and Raspberry Fruit Extract, Green Algae Extract, and Aloe to help reduce the appearance of fine lines and wrinkles, dark circles, redness, uneven skin tone and an uneven skin tone.


4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation

4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients


The cult status of this multitasker speaks for itself! Buff best selling 4-in-1 Pressed Mineral Makeup on with your makeup brush to help even out the appearance of your skin tone and minimize the appearance of pores. With skincare ingredients like Waltheria Extract, Shea Butter and Vitamin E, and PUR’s Proprietary Ceretin Complex, 4-in-1 Pressed Mineral Makeup also helps to plump, lift, and firm the appearance of skin.


4-in-1 Sculpting Concealer

4-in-1 Sculpting Concealer


Almost ready to bring out your Silky Pout! But first, some concealer. Use the doe-footed applicator to take this award-winning concealer onto the inner and outer corners of your eyes or anywhere else you’d like a little bit of extra coverage. It’s infused with Sodium Hyaluronate to help reduce skin dryness and lock in hydration for plumper-looking skin, and it blends out seamlessly to help brighten up that undereye area.


Arch Nemesis 4-in-1 Dual-Ended Brow Pencil

Arch Nemesis 4-in-1 Dual-Ended Brow PencilADD TO CART

Finally, use Arch Nemesis to fill in and shape your brow to create a lifted look. If you prefer a more natural-looking brown, the fine tip helps create those smaller, hair-like strokes. Looking for something bolder? The triangular tip can help give you an even more sculpted-looking brow shape. Brush out those brows with the attached spoolie and you’re ready to bring a natural flush of color to your lips and cheeks with your chosen shade of NEW Silky Pout!

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