Beauty—PÜR and Simple

Kicking off the New Year means reevaluating your goals, picking up healthy habits and committing to achieving the life you crave. For some, that may look like a brand-new gym membership or an inspiring travel itinerary, but for many it could simply mean prioritizing overall skin health by implementing more good-for-you ingredients into your beauty and skin care routine.

Overwhelmed? Don’t be! While the sound of decoding the ingredient list of your favorite products may sound daunting, PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty products that help transform the look and feel of skin with innovative formulas, proprietary technology and unmatched color payoff that will give you both immediate and long-term results.

Here’s a peek into PÜR’s formulas that not only help cover skin imperfections, but help correct its overall appearance:

• Ceretin® Complex
  Don’t be fooled by the name—there’s nothing complex about this skin care miracle! Packed with a powerful blend of retinol, ceramides and proprietary skin care ingredients, this skin-perfecting ingredient mix helps exfoliate, brighten and smooth the skin’s appearance, boost the intake of vital moisture and fight against the visible signs of aging, like fine lines and wrinkles.
  Bonus: Ceretin® Complex provides transformative results without breaking the bank! Many ingredients found in the mix can be found in the market for well over $100.

• Energy Complex
  Antioxidants are the skin’s best friend and this multivitamin combines ginseng, vitamin B and green tea to help energize the skin’s metabolism and encourage natural skin renewal for a healthier-looking complexion.

With beauty products, what you formulate without is often just as important as what you formulate with, so breathe easy knowing this cruelty-free line formulates without:

• Animal testing
  Innovative beauty should never be a burden on anyone, so these good-for-your makeup and skin care products are completely free of animal testing.
• Parabens
  With controversy surrounding the use of parabens, PÜR uses other preservatives, like phenoxyethanol, sodium benzoate, potassium sorbate and caprylyl glycol.
• Gluten
  Gluten sensitivity is common, so enjoy the makeup you love by choosing from PÜR’s several gluten free options.
• Talc
  To eliminate any concern about talc being contaminated with asbestos, PÜR uses ingredients like mica instead.
• Petroleum
  PÜR formulates with botanically derived ingredients, like jojoba oil and shea butter, to help moisturize the skin.
• Mineral Oil
  Mineral Oil is a petroleum derived ingredient, so PÜR formulates with clean, botanical ingredients like argon oil, that are purified and good for your skin.
• Sodium Lauryl Sulfate
  Instead of formulating with sulfates, PÜR relies on gentle surfactants to help cleanse skin without disrupting its natural barrier.