Love Your Selfie Longwear Foundation & Concealer

$38.00

Full-coverage, filter-worthy skin—powered by skincare-grade ingredients and a dual-action wand for precision perfection.

All Shades
Light
Med
Tan
Dark
Deep

Light Medium with Pink Undertones

Ivory Beige MP1

Selected Shades

Ivory Beige MP1 • Light Medium with Pink Undertones

Find My Shade

Try It On

  • 2-in-1 foundation & concealer
  • Matte, full-coverage finish
  • Longwear, breathable formula
  • Dual applicator: pump & doe foot
  • Skincare-infused with Ceretin Complex
  • Protects against blue light & pollution
  • Clean, vegan & cruelty free

Your Selfie-Ready Essential

Redefine complexion perfection with this clean, skincare-infused foundation and concealer in one. Featuring an innovative dual-applicator—pump for all-over coverage and doe foot for targeted concealing—Love Your Selfie makes achieving your perfect look effortless. Infused with Ceretin Complex, Lingonberry Extract, and an Energy Complex of ginseng, green tea, and vitamin B, this longwear formula helps smooth, protect, and revitalize while instantly masking blemishes and imperfections. With 100 universally flattering shades, this is complexion confidence—made easy.

Use the pump for all-over foundation coverage. Use the doe foot applicator to spot-conceal blemishes, dark spots, or undereyes. Blend with fingers, sponge, or brush for a seamless finish.

Sun Burn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.

AQUA, CYCLOPENTASILOXANE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PHENYL TRIMETHICONE, ETHYLHEXYL PALMITATE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOHEXASILOXANE, DIPHENYLSILOXY PHENYL TRIMETHICONE, PEG-10 DIMETHICONE, SORBITAN ISOSTEARATE, TRIMETHYLSILOXYSILICATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, DIMETHICONE, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT, SODIUM STARCH OCTENYLSUCCINATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, PANAX GINSENG ROOT EXTRACT, PANTHENOL, VACCINIUM VITIS-IDAEA (LINGONBERRY) FRUIT EXTRACT, DISTEARDIMONIUM HECTORITE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, COFFEA ARABICA (COFFEE) SEED EXTRACT, ORYZA SATIVA (RICE) BRAN EXTRACT, LAUROYL LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, TUBER MELANOSPORUM EXTRACT, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, CALCIUM GLUCONATE, PHENOXYETHANOL, GLYCERIN, TRIETHYL CITRATE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, CITRIC ACID, XANTHAN GUM, GLUCONOLACTONE, SODIUM BENZOATE, 1, 2-HEXANEDIOL, BIOSACCHARIDE GUM-4. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499).

Makeup That Multitasks

A 2-in-1 foundation and concealer with a complexion-perfecting, matte finish that lasts all day—powered by skincare and a dual-action applicator for seamless, confident wear.

Love Your Selfie Mature Model Close Up Shot against white background

Complexion Confidence All-in-One!

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

Powered by Skin-Loving Ingredients

Ceretin Complex

Proprietary blend of encapsulated retinol and ceramides to smooth and renew.

Lingonberry Extract

Helps protect skin from damage caused by high-energy visible blue light.

Energy Complex

A blend of Ginseng, Green Tea, and Vitamin B that helps energize skin and boost a healthy-looking glow.

SHEA BUTTER + Vitamin E

Nourishes and conditions skin while helping to lock in lasting hydration.

HOW TO USE

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Model Before and After - Medium-light shade

Confidence in Every Drop

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Button label

From real selfies to real compliments

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Confidence in Every Swipe

Love Your Selfie Medium Tan Model Close Up Shot
Love Your Selfie Three Shade on Posing Stool against white background

Finish & Coverage

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

Love Your Selfie All Shade Chart

Confident shade matching made easy

With 100 vegan-friendly shades across 5 families (light to deep + undertone mix) — we’ve got everyone covered

Find My Shade

FAQs

View all FAQs

Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Customer Reviews

Based on 925 reviews
78%
(725)
10%
(89)
6%
(53)
2%
(22)
4%
(36)
J
Jen
Age Range: 45-64
Holy grail!

This foundation is truly everything. Its concealer that doesnt cake under your eyes. It hided sun spots. Its full coverage makeup if you need it. I personally just use it under my eyes and on sunspots and then the Pur powder foundation on top and all over my face. Please never ever discontinue this one!!

B
BrdyMama
Age Range: 65+
Love Your Selfie Longwear Foundation & Concealer

Very nice even color. I only had a chance to use it once so far, but it seems pretty good. I have to admit, though, that it was quite a change from what I am used to putting on my face, which is your powder foundation. I hadn't used anything else for years, so this was quite a challenge but I thought I should try it. So now I can alternate the two, which are both excellent.

T
TB
Age Range: 45-64
Foundation

I love Pur Love Your Selfie Foundation. Feels great evening on long days.

K
Kari

The first time i ised the product it was ok, its coverage was ok but a little to blend into my skin. Only the second time using it and the applicator sponge fell off, now i have a bottle of makeup i cant use 😒

A
Amanda

Love it! Just wish you had the super fair one in stock!

T
Tanya
Age Range: 45-64
Love this foundation!

I love this foundation. I like the fact there are many shades because it's hard to choose. A recommendation was sent to me, but that was too dark. I then bought too light, so I bought a little darker shade. I'll have to get a pink shade next time, but this one is fine for now. I love the buildable formula. It's better than what I used to use. It doesn't break me out, thankfully. Just such a pretty, soft look.

123

ALL THE BEAUTY YOU LOVE. NONE OF THE INGREDIENTS YOU DON'T.

Petrolatum free
Cruelty free