On Point Tint Creamy Eyeshadow & Primer with Peptides - Cashmere

On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks!

$24.00

All Shades

Cashmere (Ballet Pink)

Selected Shades

Cashmere (Ballet Pink)

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  • Buildable, Cream-to-Powder Shimmering Formula​
  • Dimensional Peptide-infused Primer & Serum Eyeshadow​
  • Zero Moving or Creasing​
  • Light-to-medium color coverage
  • Doubles as a primer & serum eyeshadow
  • Elongates the wear of eyeshadow

Product Description:

PÜR Minerals On Point Tint Creamy Eyeshadow is a multitasking cream-to-powder eye color and primer designed for quick, effortless looks. The lightweight, lightcatching formula is blendable & buildable, so you can swipe on a sheer wash for every day or layer for more impact. This 2-in-1 product works as a standalone eyeshadow or as a base to help grip and enhance other shadows. The waterless, longwear formula is designed to stay put and resist creasing, helping your eye look last throughout the day with less touch-up.

Formulated with skin-loving ingredients, On Point Tint blends high-performance color with skincare benefits; ceramides help hydrate and support the skin barrier, Peptides (Palmitoyl Hexapeptide-12) helps smooth the appearance of fine lines and wrinkles, Vitamin E conditions and nourishes, and Lactic Acid helps refine the look of texture for smoother, more perfected-looking lids. The smoothing, high-performance pigments create a soft-focus effect that can help blur the look of fine lines and wrinkles on the lids.

Available in 4 shimmery, crease-resistant shades:

  • Cashmere (Ballet Pink)
  • Satin (Cool Mauve)
  • Suede (Golden Taupe)
  • Silk (Metallic Copper)

On Point Tint delivers clean, skin-loving color with complexion-boosting benefits. PÜR Minerals formulates without over 1,300 potentially harmful ingredients and is always clean, cruelty-free, consciously crafted, and vegan.
0.10 fl oz / 3 mL

Ideal For:

Ideal for all skin types, especially those with crepey lids or anyone looking to instantly brighten and smooth the appearance of the eyelid with a longwear, crease-resistant cream-to-powder eyeshadow that doubles as a primer and delivers blendable, buildable color in one effortless swipe.

Certifications/Claims:

  • Clean
  • Vegan
  • Cruelty Free
  • Formulated without over 1,300 potentially harmful ingredients
  • Consciously crafted
  • Macys Conscious Beauty Certified
  • Ulta Conscious Beauty Certified

This Product Does Not Contain:

  • Aluminum
  • Alcohol
  • Animal-Derived Ingredients
  • Beeswax
  • GMOs
  • Latex
  • Mineral Oil
  • Oil
  • Palm Oil
  • Parabens
  • Phthalates
  • PEGs
  • Petrolatum
  • Silicones
  • SLS
  • Peanuts
  • Tree Nuts
  • Soy
  • Sulfates
  • Talc

Shake well and apply directly along the lid. Blend completely using your finger or a brush. Add a second layer if desired or layer another On Point Tint eyeshadow hue. Can be worn alone or under any eyeshadow as a primer.

Key Ingredients:

  • Ceramide | Helps hydrate, plump and firm the look of skin.
  • Peptide | Helps smooth the appearance of fine lines and wrinkles.
  • Vitamin E | Helps condition and moisturize skin.

Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:

SILK:ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, CALCIUM SODIUM BOROSILICATE, SILICA SILYLATE, KAOLIN, DISTEARDIMONIUM HECTORITE, SYNTHETIC FLUORPHLOGOPITE, PROPYLENE CARBONATE, TOCOPHERYL ACETATE (VITAMIN E),TIN OXIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL-HYDROXYHYDROCINNAMATE, TRIBEHENIN, CERAMIDE NG, PEG-10 PHYTOSTEROL, LACTIC ACID, PALMITOYL HEXAPEPTIDE-12, IRON OXIDES (CI 77491, CI 77499), TITANIUM DIOXIDE (CI 77891).

SUEDE:ISODODECANE, CALCIUMSODIUM BOROSILICATE, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, MICA, SILICA SILYLATE, KAOLIN, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, TOCOPHERYL ACETATE (VITAMIN E), TIN OXIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL-HYDROXYHYDROCIN-NAMATE, TRIBEHENIN, CERAMIDE NG, PEG-10 PHYTOSTEROL, LACTIC ACID, PALMITOYL HEXAPEPTIDE-12, IRON OXIDES (CI 77491, CI 77499), TITANIUM DIOXIDE (CI 77891).

CASHMERE:ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, SILICA SILYLATE, KAOLIN, DISTEARDIMONIUMHECTORITE, PROPYLENE CARBONATE, TOCOPHERYL ACETATE (VITAMIN E), TIN OXIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL-HYDROXYHYDROCINNAMATE, TRIBEHENIN, CERAMIDE NG, PEG-10 PHYTOSTEROL, LACTIC ACID, PALMITOYL HEXAPEPTIDE-12, IRON OXIDES (CI 77491),TITANIUM DIOXIDE (CI 77891).

SATIN:ISODODECANE, MICA, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, CALCIUM SODIUM BOROSILICATE, SILICA SILYLATE, KAOLIN, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, TOCOPHERYL ACETATE (VITAMIN E), TIN OXIDE, C12-15 ALKYL BENZOATE,PENTAERYTHRITYL TETRA-DI-T-BUTYL-HYDROXYHYDROCINNAMATE, TRIBEHENIN, CERAMIDE NG, PEG-10 PHYTOSTEROL, LACTIC ACID, PALMITOYL HEXAPEPTIDE-12, IRON OXIDES (CI 77491, CI 77499), TITANIUM DIOXIDE (CI 77891)

Q: Is On Point Tint safe for sensitive eyes and contact lens wearers?
A: Yes. On Point Tint is formulated to be clean, vegan, and made without mineral oil, sulfates, parabens, gluten, or petrolatum, and is designed for comfortable, lightweight wear on the delicate eye area, making it suitable for most users, including those who wear contact lenses.

Q: Can it be used as a liner or only as lid color?
A: Yes, On Point Tint can be used as both an all-over lid shade and as a soft liner; apply directly along the lash line and blend with a small brush for definition.

Q: Can it be used as a topper over powder shadows?
A: Yes, the cream-to-powder formula can be tapped over powder shadows to add dimension and light-catching shimmer, or worn underneath as a gripping base to enhance longevity.

Q: Does it crease on oily lids?
A: No. The waterless, longwear formula is designed to stay put and resist creasing, and it doubles as a primer to help elongate the wear of eyeshadow throughout the day, including on oily lids.

Q: Why does a waterless formula stand out in an eyeshadow?
A: A waterless formula stands out because it is designed for longer wear, improved grip, and enhanced crease resistance compared to high-water formulas that can evaporate quickly. By eliminating excess water, On Point Tint helps maintain smooth, flexible color payoff that resists cracking, fading, and fallout, while delivering a cream-to-powder finish that stays put and elongates the wear of your eye look.

Q: Which application method (finger or brush) gives the best even coverage?
A: For a quick, diffused look, blend with your fingertip; for more precision or layered intensity, use a synthetic eyeshadow brush to smooth and build coverage evenly.

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

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Find Your Perfect Match

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Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.