Bio Charged Plant-Powered Volumizing Mascara

Give lashes a boost of lash-loving, vegan volume with Bio Charged! This Plant-Powered Volumizing Mascara helps strengthen and volumize the look of lashes with a hybrid complex blend of clean 90% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein for stronger-looking, full-bodied lashes.

$26.00

Find My Shade

Try It On

  • A creamy, full bodied, volumizing & defining mascarathat’s clean & vegan
  • Helps strengthen and instantly amplifies the look of lashes
  • Renewably resourced 100% Castor Oil biobased fiber brush wand
  • Works perfectly with PUR Fully Charged Mascara Primer and On Point Eyeliner Pencil
  • 90% naturally derived ingredients*

Product Description:

PÜR Minerals Bio Charged Mascara is a clean, vegan, cruelty-free mascara formulated for ingredient-conscious volume and definition. The 100% sustainable, biobased fiber brush is made from castor oil–derived material and is designed to hug each lash for even, buildable application and enhanced separation. The formula is developed to volumize and define natural lashes while helping to minimize clumping and smudging in everyday wear, supporting a fuller, more lifted lash effect without the need for multiple products.

Formulated with 90% naturally derived ingredients (including water, per ISO 16128), it uses a hybrid complex with Fermented Red Ginseng, Shea Butter, a Vitamin C derivative (Ascorbyl Tetraisopalmitate), and Hydrolyzed Pea Protein to help condition and strengthen the appearance of lashes while instantly amplifying their look.

Additional plant-based ingredients such as Rice Bran Wax, Carnauba Wax, Olive Oil derivatives, Sunflower Seed Oil, Sweet Almond Oil, Apricot Kernel Oil, and Castor Seed Oil contribute to a creamy, lash-coating texture that supports comfortable, all-day wear. The mascara is housed in a lightweight mono-material component designed to enable easier recycling compared with mixed-material packaging, aligning performance-focused eye makeup with more resource-conscious packaging choices.

In PÜR’s consumer perception study, 100% agreed the mascara added length and volume to their lashes, 96% agreed it applied clump-free, 96% agreed it did not smudge or transfer, and 96% agreed the wand shape helped separate and evenly coat their lashes. Based on an in-house perception study of 30 participants after one use. Results may vary.

PÜR Minerals formulates without over 1,300 potentially harmful ingredients and is always clean, cruelty-free, consciously crafted, and vegan.
12.4 mL | 0.42 fl oz

Ideal For:

Ideal for all lash types, especially those looking for clean, naturally-derived formula that provides volume and definition that strengthens and conditions the appearance of lashes while delivering buildable lift, separation, and clump-resistant, smudge-resistant wear in a creamy, comfortable formula.

Certifications/Claims:

  • Clean
  • Vegan
  • Cruelty Free
  • Formulated without over 1,300 potentaily harmful ingredients
  • Consciously crafted
  • Macys Conscious Beauty Certified
  • Ulta Conscious Beauty Certified

This Product Does Not Contain:

  • Aluminum
  • Animal-Derived Ingredients
  • Beeswax
  • GMOs
  • Latex
  • Mineral Oil
  • Palm Oil
  • Parabens
  • Phthalates
  • PEGs
  • Petrolatum
  • Petroleum
  • Retinyl Palmitate
  • Silica
  • Silicones
  • SLS
  • Peanuts
  • Tree Nuts
  • Soy
  • Sulfates
  • Talc
  • BPA

Begin by placing the mascara wand at the base of lashes, then hold for a few seconds
to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Key Ingredients:

  • Pea Protein| Helps strengthen the look of lashes
  • Olive Wax & Shea Butter |Helps condition and moisturize lashes
  • Hybrid Complex (Fermented Red Ginseng, Portulaca Oleracea Ferment Extract, and Vitamin C)| Antioxidant rich blend hydrates lashes and helps promote lash growth

Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:

AQUA/WATER/EAU, SYNTHETIC BEESWAX, ORYZA SATIVA CERA (RICE BRAN WAX), GLYCERYL STEARATE, ACACIA SENEGAL GUM, SHEA BUTTER POLYGLYCERYL-6 ESTERS, VP/EICOSENE COPOLYMER, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERYL BEHENATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYVINYL ALCOHOL, GLYCERIN, COPERNICIA CERIFERA CERA (CARNAUBA WAX), HYDROGENATED OLIVE OIL STEARYL ESTERS, STEARIC ACID, PALMITIC ACID, PHENOXYETHANOL, POLYURETHANE-35, AMINOMETHYL PROPANOL, ETHYLHEXYLGLYCERIN, ASCORBYL TETRAISOPALMITATE, HYDROLYZED PEA PROTEIN, RICINUS COMMUNIS (CASTOR) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, METHYLPROPANEDIOL, LENTINUS EDODES EXTRACT, LACTOBACILLUS/PANAX GINSENG ROOT EXTRACT FERMENT FILTRATE, OLEA EUROPAEA (OLIVE) FRUIT OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, PSEUDOZYMA EPICOLA, CAPRYLYL GLYCOL, PHENYLPROPANOL, IRON OXIDES (CI 77499).

Q: Is it safe for sensitive eyes and contact lens wearers?
A: Yes. Bio Charged Mascara is formulated to be clean, vegan, and made with 90% naturally derived ingredients, and it is free from mineral oil, petrolatum, parabens, gluten, and animal-derived ingredients; it is designed for lightweight, comfortable everyday wear and dermatologist tested.

Q: Will Bio Charged Mascara flake or smudge?
A: No. Bio Charged Mascara uses plant-based waxes like rice bran and carnauba wax for structure and hold, along with conditioning ingredients such as shea butter, pea protein, and botanical oils to keep lashes flexible and comfortable—helping minimize flaking and smudging during wear.

Q: Is Bio Charged Mascara a tubing mascara?
A: No, Bio Charged Mascara is not a tubing mascara; it is a creamy, lash-coating formula designed to volumize and define while conditioning lashes with plant-powered ingredients.

Q: Is Bio Charged Mascara easy to remove?
A: Yes, the creamy formula is designed for comfortable wear and can be removed with your favorite gentle eye makeup remover or cleanser without harsh rubbing.

Q: What if I want a bolder lash look?
A: For added volume and intensity, layer additional coats while the mascara is still slightly wet, or pair with PÜR Fully Charged Mascara Primer to amplify lift and fullness for a more dramatic lash look.

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

Powered by Skincare

PUR Cosmetics foundation bottles and applicator on a beige background

Elevate Your Routine, Effortlessly

Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.

Glow Like You Mean It

Correcting Primer Energize & Rescue - PÜR Beauty

Correcting Primer Energize & Rescue

$36.00

Correcting Primer Energize & Rescue - PÜR Beauty

Correcting Primer Energize & Rescue

$36.00

PÜR Cloud Cream Hydrating Essence Moisturizer in a frosted jar with a soft blue lid.

Cloud Cream Gel-to-Water Hydrating Essence Moisturizer

$40.00

PÜR Cloud Cream Hydrating Essence Moisturizer in a frosted jar with a soft blue lid.

Cloud Cream Gel-to-Water Hydrating Essence Moisturizer

$40.00

Silky Tint Creamy Multitasking Stick with Peptides - PÜR Beauty

Silky Tint Creamy Multitasking Stick with Peptides

$26.00

Silky Tint Creamy Multitasking Stick with Peptides - PÜR Beauty

Silky Tint Creamy Multitasking Stick with Peptides

$26.00

Color:
Chisel Brush - PÜR Beauty

Chisel Brush - The Perfect Application Tool

$26.00

Chisel Brush - PÜR Beauty

Chisel Brush - The Perfect Application Tool

$26.00

Find Your Perfect Match

Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.

Take the Quiz

Confidently You. Beautifully Matched.

FAQs

Afficher toutes les FAQ

Returns are easier than ever!

We accept full and partial returns within 30 days of purchase for a refund if you are not completely satisfied with our products.

For our full policy, please click here.

TryNow is a service that allows you to try select PÜR products at home before committing to purchase.

You’ll have a trial period to decide if the product is right for you. If you love it, keep it! If not, return it hassle-free.

First-time customers may be eligible for a welcome discount.

Simply subscribe to our email and/or SMS list and the offer will be sent to your inbox. Some exclusions may apply.

Please use our contact us form to reach one of our team members.

Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.