Lápiz delineador de ojos On Point

Precision definition meets skincare-powered performance, for effortless, long-lasting eye looks.

$22.00

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Negro

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Negro

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  • Smooth, tug-free gel application for easy, precise lining
  • Waterproof, long-lasting wear that stays put
  • Buildable color for soft definition or bold looks
  • Infused with conditioning ingredients for comfortable wear
  • Built-in sharpener for on-the-go precision
  • Multitasking formula that blends, smudges, or defines

Product Description

PÜR Minerals On Point Eyeliner Pencil delivers high-pigment, soft, buildable definition in an easy-to-use gel pencil that glides on smoothly for everyday looks or more dramatic lines. The long-wearing, smudge-resistant formula offers flexible application—blend for a softer effect or define with precision for bold, high-impact results.

The creamy, blendable formula is infused with skin-loving ingredients like Mango Seed Butter to deeply hydrate the look of skin and Olive Oil to help soothe and condition the delicate eye area, so it feels comfortable through wear. Designed for real results and everyday ease, this multitasking eyeliner delivers high-performance color with long-lasting wear that stays comfortable throughout the day. The built-in sharpener makes it simple to keep the tip precise anywhere, anytime—no extra tools needed.

It’s a practical, premium-feeling eyeliner pencil that combines high pigment payoff, smooth application, conditioning ingredients, and smudge-resistant wear for effortless definition in your daily makeup routine.

PÜR is clean, cruelty-free, and 100% vegan—never tested on animals. Every product is thoughtfully formulated without over 1,300 potentially harmful ingredients.
0.4 g / 0.014 oz

Ideal For:

Ideal for all skill levels, from beginners to pros, `thanks to its smooth, forgiving application and flexible, buildable formula that blends effortlessly while delivering long-lasting, precise definition.

Certifications & Claims:

  • 100% Vegan
  • Cruelty-Free
  • Clean Beauty
  • Mineral-Inspired Formula
  • Dermatologist-Tested
  • Formulated without over 1,300 potentaily harmful ingredients
  • Consciously crafted
  • Macys Conscious Beauty Certified
  • Ulta Conscious Beauty Certified

This Product Does Not Contain:

  • Parabens
  • Mineral Oil
  • Petrolatum
  • Sulfates
  • Gluten
  • Fragrance
  • Phthalates
  • Talc
  • Alcohol (Denatured Alcohol / Ethanol)

Apply along the lash line in short, controlled strokes for your desired look—smudge for softness or layer for bold definition. Use the built-in sharpener to maintain a precise tip.

Key Ingredients:

  • Mango Seed Butter: Helps deeply hydrate the look of skin
  • Olive Oil: Helps soothe, condition, and support comfortable wear

Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:

Black: TRIMETHYLSILOXYSILICATE, METHYL TRIMETHICONE, CERESIN, POLYETHYLENE, SYTHETIC WAX, ISODODECANE, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYGLYCERYL-2 TRIISOSTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED VEGETABLE OIL, MICROCRYSTALLINE WAX, SILICA, MANGIFERA INDICA (MANGO) SEED BUTTER, OLEA EUROPAEA (OLIVE) FRUIT OIL, IRON OXIDE BLACK (CI 77499), FERRIC AMMONIUM FERROCYANIDE, TITANIUM DIOXIDE

Brown: TRIMETHYLSILOXYSILICATE, METHYL TRIMETHICONE, CERESIN, POLYETHYLENE, SYTHETIC WAX, ISODODECANE, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYGLYCERYL-2 TRIISOSTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED VEGETABLE OIL, MICROCRYSTALLINE WAX, SILICA, MANGIFERA INDICA (MANGO) SEED BUTTER, OLEA EUROPAEA (OLIVE) FRUIT OIL, IRON OXIDE BLACK (CI 77499), IRON OXIDE RED (CI 77491), IRON OXIDE YELLOW (CI 77492), FERRIC AMMONIUM FERROCYANIDE

Q: Is this eyeliner waterproof?
A: Yes. The On Point Eyeliner Pencil is formulated with film-forming and water-resistant ingredients like Trimethylsiloxysilicate and Methyl Trimethicone, which help create a flexible, long-wearing layer that resists moisture, sweat, and smudging for long-lasting wear.

Q: Is this eyeliner safe for sensitive eyes?
A: The formula is designed with conditioning and skin-comfort ingredients that help support gentle wear around the delicate eye area.

Q: Can I smudge this eyeliner?
A: Yes, the creamy formula allows for easy blending before it sets for a softer look.

Q: Does this eyeliner have a sharpener?
A: Yes, it includes a built-in sharpener for precise application anytime.

Q: Is this eyeliner vegan and cruelty-free?
A: Yes, it is 100% vegan and cruelty-free.

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

Powered by Skincare

Mantequilla de semillas de mango

Hidrata profundamente la piel.

Aceite de oliva

Hidrata, calma y acondiciona la piel.

PUR Cosmetics foundation bottles and applicator on a beige background

Elevate Your Routine, Effortlessly

Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.

Glow Like You Mean It

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Find Your Perfect Match

Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.

Take the Quiz

Confidently You. Beautifully Matched.

FAQs

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Returns are easier than ever!

We accept full and partial returns within 30 days of purchase for a refund if you are not completely satisfied with our products.

For our full policy, please click here.

TryNow is a service that allows you to try select PÜR products at home before committing to purchase.

You’ll have a trial period to decide if the product is right for you. If you love it, keep it! If not, return it hassle-free.

First-time customers may be eligible for a welcome discount.

Simply subscribe to our email and/or SMS list and the offer will be sent to your inbox. Some exclusions may apply.

Please use our contact us form to reach one of our team members.

Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.