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Soak It Up

Soak It Up

Intense Hydrating Moisturizer

$34.00

The Highlights

Dry No More

Bye, bye dry skin. Meet the ultimate thirst quencher for a healthier-looking complexion. Soak It Up delivers a mega-dose of oil-free hydration for a visibly softer, smoother look and more comfortable feel. This decadent, dewy cream provides both immediate relief from dryness and long-term moisture loss prevention to keep your skin looking its radiant best.
Soak It Up

Soak It Up

  • Application
  • Benefits
  • Ingredients

Application

Apply to clean skin in the morning, at night and whenever added hydration is needed.

NATURAL PERFECTION

Before
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Cleanse skin with Simplicity Soothing Gentle Cleanser. Moisturize with Soak It Up Intense Hydrating Moisturizer. Apply Miracle Mist Hydrate & Set Spray throughout the day for added hydration.

After
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Cleanse skin with Simplicity Soothing Gentle Cleanser. Use the Powder Foundation Brush to dust on 4-in-1 Pressed Mineral Makeup over Air Perfection. Apply Mineral Glow in a “C” formation along temples and under cheekbones to add a golden glow. Fill in and highlight brows with Wake Up Brow. Apply a coat of Volume Vixen Mascara. Use the Liquid Chisel Brush to apply Château Cheeks Cream Blush in Flirt to cheeks. Apply Miracle Mist Hydrate & Set Spray throughout the day for added hydration.

Benefits

Contains ingredients such as Salicylic Acid to help unclog pores and treat hidden bacteria.

Aloe Vera helps speed up recovery and soothes irritated skin.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).

Ingredients

All Ingredients

AQUA, CYCLOPENTASILOXANE, PROPANEDIOL, CYCLOHEXASILOXANE, GLYCERIN, HYDROLYZED VIOLA TRICOLOR EXTRACT, POLYSORBATE 20, DIMETHICONE, SORBITOL, OLETH-20, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, TRIETHANOLAMINE, TOCOPHERYL ACETATE, OPHIOPOGON JAPONICUS ROOT EXTRACT, MANNITOL, BENZOIC ACID, DISODIUM EDTA, ALOE BARBADENSIS LEAF JUICE, ETHYLHEXYLGLYCERIN, CAMELLIA SINENSIS LEAF EXTRACT, SACCHAROMYCES/MAGNESIUM FERMENT, SODIUM HYALURONATE, SACCHAROMYCES/IRON FERMENT, SACCHAROMYCES/COPPER FERMENT, SACCHAROMYCES/SILICON FERMENT, SACCHAROMYCES/ZINC FERMENT, PHENOXYETHANOL, DEHYDROACETIC ACID

THE UNDER / OVER

apply this under

1

Ceretin Serum

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2

Soak It Up

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apply this over

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  • Reviews
  • Q&A

Reviews

Soak It Up is rated 4.5 out of 5 by 40.
Rated 1 out of 5 by from Not only Pure Minerals, but chemicals too... "I am huge into natural and organic beauty products and thought these products were just that, come to find that paraben is found in this moisturizer!! With the title of this company being "pur minerals" you would think it was made from PURE MINERALS and not chemicals or synthetic additives.... wrong. I was disappointed because of the ingredients but not the performance of the product. It looks and feels identical to Clinique's moisturizer called "moisture surge" which I actually used to use and liked it until I got on this natural kick.... Long story short, it's not for me but I'm sure many people would love this product and not care if there is paraben.My bad for not reading the ingredients on the website before getting it.... note to self- read the ingredients regardless of what the products or company is named!"
Date published: 2009-07-23
Rated 5 out of 5 by from Best Product Ever! I purchased this product from a morning show special. After using for a couple of months, I noticed my skin looked softer and wrinkles diminished, especially around my eyes! I couldn't believe it. I was sold. I've been using this daily for 2 years. Can't do without it. Apply immediately after cleansing, let dry then continue your routine. I think I prefer the previous jar. The new packaging is glitzier, but the lid is trickier when in a hurry and the jar can roll around the counter if you're not careful putting it down. I love love love this product!
Date published: 2014-09-08
Rated 4 out of 5 by from Not For Me I love Pur Minerals, works well with my oily skin but this product was not so good. When I first applied it, I let it dry before I applied my primer but it would be sticky on my face even after 10 plus minutes! I would continue on with my 4 in 1 powder and ny face would be instantly shiny. The rest of the day would consist of me continuously blotting my face as it was so oily from this moisturizer. I will be returning it considering how expensive it is. May work for dry skin, but that's it in my opinion.
Date published: 2014-05-29
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Q&A

Hi! I was wondering if this product is gluten free? Thanks! 

Asked by: Whit
Hi, Yes, our Soak It Up is gluten free. Please visit http://www.purcosmetics.com/makeup/gluten-free to review all of our gluten free products that we have available. If you have any additional questions or concerns please feel free to contact us at 1-866-787-0022. Thank You!
Answered by: purcosmetics
Date published: 2017-01-17

Is this product safe to use during pregnancy?

Asked by: Buffy
PUR stands behind each of their products, but in regards to special cases (I.e. pregnancy or other) we also recommend contacting your physician before applying the products.
Answered by: PUR
Date published: 2016-06-09

I recently bought this and it makes my face skin slightly shiny. Am I putting too much on?

Asked by: Micheal
PUR Beauty, Soak It Up is a gel texture and spreads easily across the skin, its such an easy product to over apply. If you find that it is leaving you shiny, you might need to use a tiny bit less. Or take a tissue and blot the Tzone to ensure your are not over using! Hope this tip helps!
Answered by: PUR
Date published: 2016-06-09
  • 2017-01-20T12:59CST
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Soak It Up
oil-free hydration for a visibly softer, smoother look
$34.00