HydraGel Lift

HydraGel Lift

Best Seller

HydraGel Lift

Eye Perfecting Primer


The Highlights

Cool & Smooth

Achieve the perfect eye makeup application with this hydrating all-purpose, cooling eye primer that preps and smooths the skin for better wear throughout the day. Encapsulated Water Complex hydrates the lid and under eye for an instant brighter, firmer, lifted look while blurring imperfections and priming for concealer application.
HydraGel Lift

HydraGel Lift

  • Application
  • Benefits
  • Ingredients


Apply directly to the skin and smooth onto the lid and under the eye. Can be used alone or under eye makeup.

“This is a makeup bag essential. Apply it under concealer to hydrate, smooth and depuff the under eye area. Use it over concealer during the day to refresh tired-looking eyes ”
- PÜR Educator


Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Encapsulated mineral water from the Swiss Alps gives the skin deep, nourishing, lasting hydration.

Free radical-fighting antioxidant Vitamin E moisturizes, heals and protects the skin from the environment.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Butylene Glycol, Sodium Stearate, Pentylene Glycol, Steareth-100, Glycerin, Isosteareth-2, Nylon-12, Acetyl Tetrapeptide-5, Lecithin, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Caffeine, Stearic Acid, Alcohol Denat., Phenoxyethanol, Red 40 (CI 16035)


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  • Reviews
  • Q&A


HydraGel Lift is rated 4.2 out of 5 by 13.
Rated 5 out of 5 by from Miracle Worker!!! Miracle Worker!!! I liken this to my favorite face primer from PUR...that blue gel one Hydrate and Balance. This is one of those happy surprise products that you didn't know you needed until you try it...now I won't go with out it, even on a no makeup day! It is used 360 degrees around the eye area...I overheard a woman in ULTA raving about it so I listened. I bought it, watched a you tube video, read about the active ingredients and fell in love! It's cooling, hydrating, plumping, smoothing and makes my concealer & eye shadow go alllll day long. I use less concealer because this doubles the coverage and my concealer refuses to crease this miracle in a stick!!! I even use it at night after my eye cream to add that cooling touch and extra hydration. The caffeine in the product keeps my eyes looking alive while i liken the firming effect from the nylon to give me that lift and firming from the Get a Lift moisturizer i use from PUR.
Date published: 2017-01-02
Rated 5 out of 5 by from Such a great product LOVE this product. I use it everyday. My under eye area feels wonderful. It goes on smoothly so my concealer never ceases our smeers. In the mornings I especially enjoy using it because it has a cooling feel to my tired eyes. 6 STAR PRODUCT!
Date published: 2016-11-08
Rated 5 out of 5 by from My First PUR Purchase I was able to purchase this at Ipsy's GenBeauty SF a few months ago and I LOVE it! Your reps at GenBeauty were so patient and fun! My friends and I agreed that you were in our Top Three Faves. :) The first day I used this I didn't think about it too much, until I looked at myself in the visor mirror while driving and almost drove off the road!! Where were my wrinkles....and why did the skin under my eyes look so smooth?? I couldn't stop looking at myself from all angles and touching my face. I now use it to smooth my laugh lines, forehead, and a stubborn (and strangely placed) wrinkle under one nostril. I have had no problems at all with negative skin reactions, this has far exceeded my expectations. I love this HydraGel Lift so much that I stocked up during the BOGO event, and am wishing I bought more because it is doing such a good job all over my face. Thank you, PUR!!!
Date published: 2017-01-04
Rated 5 out of 5 by from Love this product! Love it!! Will buy this again.... helps to disappear my fine lines under the eyes whenever I use this under my concealer...
Date published: 2016-12-07
Rated 3 out of 5 by from smooth This was a lot smaller than I expected. I really wanted a primer for my lids and under eyes as I am in my 50's now, skin sags a little! This feels great but it has to dry before concealer or foundation, otherwise it is in every crack and cranny. Over all, I like it if I am not in a hurry to get ready.
Date published: 2016-11-28
Rated 5 out of 5 by from Never going back! I use this everyday, twice a day, and I love it! Keeps my under eyes hydrated, my makeup goes on so smooth, it just reallyrics pulls everything together, I love it!!!!
Date published: 2016-12-24
Rated 2 out of 5 by from Disappointed I've been using this for a while now, but I'm yet to see any results. While it feels great on my eyes that's about it. I don't think this will be a repurchase for me.
Date published: 2016-12-10
Rated 2 out of 5 by from Silver in the product? I just received this product and was so looking forward to trying it as the reviews were great! I am an older woman and had heard it does a great job with the inevitable "fine lines". Unfortunately when I received, despite having a clear cover, there are little bits of what looks like foil?! How frustrating!! If they are not supposed to be there, is there no quality control check? Very disappointed!
Date published: 2017-04-05
Rated 3 out of 5 by from its alright Has a great cool feeling, glides on great, barely does a thing for me though. Great eyeshadow primer
Date published: 2017-04-19
Rated 5 out of 5 by from Superb I have dry under eyes and this is wonderful. Super hydrating it fills in my lines so my concealer goes on flawless!!!
Date published: 2017-02-23
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HydraGel Lift