HydraGel Lift

HydraGel Lift

Best Seller

HydraGel Lift

Eye Perfecting Primer


The Highlights

Cool & Smooth

Achieve the perfect eye makeup application with this hydrating all-purpose, cooling eye primer that preps and smooths the skin for better wear throughout the day. Encapsulated Water Complex hydrates the lid and under eye for an instant brighter, firmer, lifted look while blurring imperfections and priming for concealer application.
HydraGel Lift

HydraGel Lift

  • Application
  • Benefits
  • Ingredients


Apply directly to the skin and smooth onto the lid and under the eye. Can be used alone or under eye makeup.

“This is a makeup bag essential. Apply it under concealer to hydrate, smooth and depuff the under eye area. Use it over concealer during the day to refresh tired-looking eyes ”
- PÜR Educator


Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Encapsulated mineral water from the Swiss Alps gives the skin deep, nourishing, lasting hydration.

Free radical-fighting antioxidant Vitamin E moisturizes, heals and protects the skin from the environment.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Butylene Glycol, Sodium Stearate, Pentylene Glycol, Steareth-100, Glycerin, Isosteareth-2, Nylon-12, Acetyl Tetrapeptide-5, Lecithin, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Caffeine, Stearic Acid, Alcohol Denat., Phenoxyethanol, Red 40 (CI 16035)


apply this under


Soak It Up


your pick


apply this over



be inspired

  • Reviews
  • Q&A


HydraGel Lift is rated 4.2 out of 5 by 13.
Rated 5 out of 5 by from Cool, soothing, and addictive... I have been using this every day for several weeks and love it. It has a great texture that really does seem to smooth my under eye area, something that's important to me as I enjoy my 50's. The diameter of the applicator is nice and large, which not only makes it easy to apply, but it seems like it will help prevent it from breaking like other stick products I've used. One of the best features is how it feels as I apply it. It has a nice cool and soothing quality to it that is almost a downside, as I tend to want to keep applying it and am prone to wasting the product. It comes in what seems like small packaging and I'm not sure how long it will last, especially since I have an urge to want to apply it all over. I am considering buying this for my Mom, too.
Date published: 2016-10-22
Rated 5 out of 5 by from Smooths out under eyes! I first saw this product on YouTube because one of the vlogger raved about it helping with the makeup creasing under her eyes. This product is like a magic stick! It has a cooling sensation and it does keep my concealer and powder from creasing up! I will be repurchasing!
Date published: 2016-08-23
Rated 5 out of 5 by from Great product This is a wonderful, cooling, and wrinkle softening product. I height recommend trying this !
Date published: 2016-08-24
  • y_2017, m_4, d_23, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_13
  • loc_en_US, sid_951470020, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_purcosmetics
  • bvseo_sdk, p_sdk, 3.1.0
  • CLOUD, getContent, 10.61ms


Does this contain mineral oil? Will it give little bumps under the eye area if used regularity? 

Asked by: DeniseS
  • y_2017, m_4, d_23, h_20CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasquestions, tq_1
  • loc_en_US, sid_951470020, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_purcosmetics
  • bvseo_sdk, p_sdk, 3.1.0
  • CLOUD, getContent, 7.05ms
HydraGel Lift