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Fully Charged Mascara

Best Seller

Fully Charged Mascara

Powered by Magnetic Technology

Shade: 951455030 Black
$22.00

The Highlights

Megawatt Mascara

Opposites attract with this anti-aging mascara that has a "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for long-lasting performance.
Fully Charged Mascara

Fully Charged Mascara

  • Application
  • Benefits
  • Ingredients

Application

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. 

“The secret to best mascaras starts with the formula and ends with the wand."
- PÜR Educator

Benefits

Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Provides texture plumping hydration that softens the look of lines

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).

Ingredients

All Ingredients

Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499)

THE UNDER / OVER

apply this first

1

Cease Crease

Special Price $14.00

- Regular Price: a $18.00 value

apply this second

2

Eye Polish

$26.00

your pick

Customer Reviews 40 item(s)

Amazing
Out of every mascara I've tried this one hands down is the best!!!
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Review by Alisha / (Posted on 6/7/2017)
Wow lashes
Love this mascara! It gives my light colored lashes EVERYTHING they need to look fabulous. Never clumps or smears! Stays on until you take it off!
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Review by Mskeupmama / (Posted on 4/30/2017)
Works Wonders
I am nonplussed by most mascaras, with the exception of Maybelline. This mascara is probably the BEST mascara I have ever tried! It elongates lashes, but doesn't clump; it thickens lashes and is easy to control. AND easy to remove!
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Review by Renee / (Posted on 4/30/2017)
Works as advertised!!!
This is the best mascara ever - it really makes a NOTICEABLE difference in my lashes and comes off - and best of all, NO CLUMPS!!
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Review by Violet / (Posted on 4/30/2017)
Stunning Lashes
This mascara is a staple for anyone looking for a clump free, mega volume look! My lashes have actually become healthier since using this mascara.
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Review by Makeupjunkie / (Posted on 4/30/2017)
Phenomenal!
Does exactly what it promises. I used to use the better than sex mascacra but it was always getting clumpy. With this one I can put as many layers as I want and it won't turn into one bignore clump!
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Review by Beauty fab / (Posted on 4/30/2017)
Perfect mascara!
This has been my day to day mascara, it gives me length volume and seperation with a couple swipes! I'm a contact wearer and I get no transfer or flaking. I absolutely love this formula! Thank you pur!
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Review by Mustang jen / (Posted on 4/30/2017)
Obsessed
This mascara is llllliifffeeeee. It leaves my lashes longer and fuller. Also doesn't leave them looking dry and finding little black flakes after an hr! I love using this with the triple threat as a primer! Wow! Gives me a false lash look
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Review by Tiffany1985 / (Posted on 4/30/2017)
NOTICEABLE DIFFERENCE!
Got the mini size in my selfie 2 palette & instantly fell in LOVE for the longest time I'd use a different prestige brand line an every now an again I'd try a different mascar but always go back to my basic, NOT this time, I'm hooked and will be back in store asap to get my full sized version of this awesome product!
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Review by Kat0892 / (Posted on 4/30/2017)
No Smudge!!
I just ordered my second mascara. No smudge and stays on. It also give my lashes a fuller look.
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Review by Lannie / (Posted on 4/30/2017)
My New Favorite
I've used this mascara since it launched earlier this year, and I am completely obsessed with it! I've been a fan of their Big Look mascara for years now and thought that nothing could compare to it, until I tried this mascara! It gives me extremely full, long lashes in just a couple of strokes. It doesn't flake either which is one of my biggest pet peeves when it come to mascara's. I wear it to the gym and don't sweat through it, even wore it during a Texas summer and it didn't budge. Seriously obsessed with it! If you were on the fence about trying it, don't hesitate! You will be in love.
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Review by Natasha92 / (Posted on 4/30/2017)
My Absolute Favorite Mascara!
I have a really hard time finding mascara that actually holds my curl up but gives me volume and length. This mascara did the trick! I was so impressed! My lashes are straight so I am always on the hunt for my perfect mascara and I think I finally found it!
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Review by ccouten / (Posted on 4/30/2017)
Mostly kept its promises
The review in Allure said it goes on quickly and doesn't clump. In fact, it only took one flick to do the trick; in fact, more than one flick was too much. And it mostly didn't clump, though I still used a lash comb to separate the lashes. I THOUGHT I'd found my perfect mascara, FINALLY!

Alas, it disappears after a very short while. I find that MOST mascaras disappear after a few hours but this one was gone in record time. When I use a coat of this and follow it with a coat of waterproof mascara, it stays put awhile longer. But that's more trouble than it's worth.

So I'm still looking.
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Review by Bumblebee9508 / (Posted on 4/30/2017)
Mixed Feelings On This Product
I saw a review of this product in In Style magazine and since I'm always on the look out for new, innovative products, I decided to give it a try. The mascara lived up to the claim of making lashes look longer, thicker and healthier. However, after just about 3 weeks of use, the mascara started to look clumpy on my lashes. I felt like I looked like I had "spidery" eyes. I was able to separate the clumps with a eyelash brush, but I didn't expect the mascara to clump up so quickly. I need to continue to use the product to see if this was really worth it or not.
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Review by KarenNJ328 / (Posted on 4/30/2017)
love this mascara
This mascara is formulated with peptides so it's good for your lashes.
It really thickens and lengthens your lashes.
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Review by Krystyna / (Posted on 4/30/2017)
Love this Mascara! Finally found a winner
I love this mascara - everything smudges and flakes on me, except this one! I can wear it on my bottom lashes without a problem! It builds lashes - makes them look longer and fuller. tip: It is a little tough to get off if you use just any remover - I started removing with the melt away oil from Pur and it works GREAT and it conditions the lash! My new favorite mascara!
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Review by MakeupBLUE / (Posted on 4/30/2017)
Love it!
I love love love this mascara. I always get asked when wearing it if I'm wearing falsies!
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Review by Kyleigh / (Posted on 4/30/2017)
Love it
Got this mascara in my selfie pallette 2 and im so crazy about!! Im going to buy the full size mascara
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Review by Sam2828 / (Posted on 4/30/2017)
Lots of Lashes!!!
I have been using this mascara for a month now and could not be happier! It gives me lots of volume and length and does not smudge! My favorite mascara by far!!!!
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Review by Barbie / (Posted on 4/30/2017)
Lash changing!!
It really does what it claims!! I tried one eye with this fab mascar and the other eye with it also only I had a primer under, and u know what.. I didn't need to add anything at all. The eye with the mascara alone was gorgeous!!! Lashes were separated yet fluffy and bold and looked amazing! I'm really satisfied with this magical product!!!
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Review by Mimi / (Posted on 4/30/2017)
It's Great!
I am so happy with this mascara. My only issue is that it's not waterproof, then it would be perfect for me.
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Review by Gina33 / (Posted on 4/30/2017)
Great product!
I bought this mascara thinking I had nothing to lose by trying it . Believe me, I do not plan on buying any other mascara!! I love it..no clumping, no smudging, just a great product!
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Review by Coriebest / (Posted on 4/30/2017)
Great product
I bought this to try because I had stopped using mascara all together. I tried everything, always thick & gunky. Pur is not, it's the best I've found and highly recommend.
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Review by junebug 33 / (Posted on 4/30/2017)
Great Mascara
I bought this mascara a couple of weeks ago and I am so happy I did! It really makes my eye lashes look thicker and longer.
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Review by Kathy123 / (Posted on 4/30/2017)
Great lashes
Great mascara. Two coats and I'm out the door. Love this mascara.
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Review by Theresa Marie / (Posted on 4/30/2017)
Great for stubborn lashes!
So happy this was invented! I have the world's straightest lashes and they won't hold even an eyelash curler's curl.. until now!

This mascara curled my lashes and kept them up and lucious for a full work day and didn't run or smear on my face. Not to mention I have super sensitive eyes and this doesn't bother them at all.
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Review by kKaia / (Posted on 4/30/2017)
Goodbye curler!
Love how this product builds my lash and gives me a curl without needing a curler anymore! Super soft too
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Review by Aerokissfan88 / (Posted on 4/30/2017)
FULLY CHARGED MASCARA
LOVE, LOVE, LOVE. IS THERE A PLACE IN ALABAMA TO PURCHASE THIS?
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Review by SUSAN1 / (Posted on 4/30/2017)
FULLY IMPRESSED!
hands down the best mascara besides big look that i have EVER used! it even stayed put when i cried all last year due to a broken foot. comes off easy with gentle pressure and warm water and has an anti aging serum built in! LOVE
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Review by mascara / (Posted on 4/30/2017)
fabulous lashes
The formula of this mascara is awesome. It never clumps and doesn't dry out. Two coats is all I need to create the illusion that I am wearing false eye lashes. Does flake either :)
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Review by stephydoodle / (Posted on 4/30/2017)
Big Lash NO Clumps
I love to wear several layers of mascara but I always get clumps. With this I am able to layer as much as I want with out that worry. It the biggest I've seen my lashes yet.
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Review by Glamour Babe / (Posted on 4/30/2017)
Best Mascara Ever!
Was given this mascara as a gift and I'm so impressed. I absolutely love it!
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Review by Rocky / (Posted on 4/30/2017)
Best mascara ever
I bought this a few months ago. wow... I have been looking for a mascara that would give me big bold full lashes and it did! I will not buy any other mascara!
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Review by willow / (Posted on 4/30/2017)
Best ever!
I bought this product. I have very light eye lashes and this mascara made them really stand out and full. Love it!
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Review by lb2016 / (Posted on 4/30/2017)
Awesome product!
I have this mascara and I absolutely love it. Doesn't dry out and makes your lashes look fierce!
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Review by Allyihof5 / (Posted on 4/30/2017)
Awesome product
My sister bought me this mascara and I absolutely love it! Great product and recommend it to everyone!
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Review by Nicole B / (Posted on 4/30/2017)
Awesome
This is one of the best mascaras I used in awhile. I'm on my second one. It definitely makes them longer.
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Review by Vlc2 / (Posted on 4/30/2017)
Amazing!!
Yes my lashes have never looked longer totally impressed with this product and would buy it again
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Review by Marci / (Posted on 4/30/2017)
Amazing
Amazing mascara. It lifts and defines each lash to the fullest.
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Review by Nelly / (Posted on 4/30/2017)
AMAZING
I have used probably every mascara ever made.. I love my lashes they have always been the focal point of my makeup, this mascara is so above any out there try it you will love it and never go back to another brand!
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Review by Jeda44 / (Posted on 4/30/2017)

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