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Ceretin Serum

Ceretin Serum

Age-Defying Concentrate


The Highlights

The Secret Weapon

When PÜR introduced its proprietary Ceretin Complex to its mineral makeup formulas, it changed the beauty game forever. Now, the same anti-aging complex that revolutionized our complexion line is finally available as a highly concentrated serum. Use it as a brightening serum, moisturizing serum and an anti-aging serum – it can do it all!
Ceretin Serum

Ceretin Serum

  • Application
  • Benefits
  • Ingredients


Apply a pea-sized amount after cleansing to dry skin. Follow with appropriate moisturizer.

“For ultimate skin health and better makeup application, try a weekly routine of Dirty Girl Mudd Masque and use Ceretin Serum every evening. The combination of these two hero products will remove dead skin on a regular basis to effectively help diminish acneic, aging or uneven skin tone.”
- PÜR Educator


Natural Flawless
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Before: At night, clarify skin with In the Clear Clarifying Cleanser. Follow with Gift A Lift Firming Facial Moisturizer. Smooth on Ceretin Serum Age-Defying Concentrate to correct imperfections.

Natural Perfection
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After: Prep skin with Ceretin Serum. Use the Liquid Chisel Brush to apply HydraFluid Water Serum Foundation all over the face and set it with 4-in-1 Pressed Mineral Powder. Use Disappearing Ink 4-in-1 Face Concealer and the Blurring Concealer Brush to conceal under eye circles. Sweep Universal Marble Powder in Spice over cheeks. Use Browder to fill in brows. Sweep Devoted from the Au Naturel Eye Shadow Palette all over the lid. Coat lashes with Fully Charged Mascara.


Provides texture plumping hydration that softens the look of lines

Our proprietary Ceretin Complex combines age-defying Retinol and super hydrating ceramides to smooth lines and wrinkles.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.


All Ingredients

Mica, Boron Nitride, Limnanthes Alba (Meadowfoam) Seed Oil, Zinc Stearate, Silica, Magnesium Carbonate, Aqua, Glycerin, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Dicaprylyl Ether, Polysorbate 20, Pisum Sativum (Pea) Extract, Sorbic Acid, Algae Extract, Xanthan Gum, Polyglyceryl-2, Dipolyhydroxystearate. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 40 (CI 16035), Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Chromium Oxide Green (CI 77288), Chromium Hydroxide Green (CI 77289), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Ultramarines (CI 77007), Black 2 (CI 77266), Carmine (CI 75470). Contains Carmine as a color additive.


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  • Reviews
  • Q&A


Ceretin Serum is rated 5.0 out of 5 by 7.
Rated 5 out of 5 by from Great Product! I love this product! I use it on my neck and upper chest every evening. other products over the years have done nothing for me.I just finished my 1st bottle and am buying 2 more so i'll not run out.
Date published: 2015-06-29
Rated 5 out of 5 by from WORKS!! I've been using this for 6 months and I must say that ive tried MANY other products, including Estee Lauderand Lancome, it beats them triple. I use morning and night for maximum results and I get it. I can now Not wear foundation and feel completely comfortable about it. It has evened out my skin tone, got rid of small wrinkles and my face has a younger, firmer look with a touch of glow. Ive had many compliments on my skin. And another plus is a little goes a long way. buy it!
Date published: 2015-08-04
Rated 5 out of 5 by from Feels great on my skin I use this every morning. It feels so smooth and satiny when it goes on. My skin tone looks very even and healthy. A little goes a long way, which is also great. I love this product and highly recommend it.
Date published: 2015-06-07
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What is the percentage of alpha hydroxy in this serum? Thank you!

Asked by: hapamama
Dear PUR Beauty, so glad you have your eyes on the Ceretin Serum! Ceretin Serum formula contains less than 1% . This is a gentle daily serum that our PUR PRO Artists recommend for all skin types. Ceretin Serum will address fine lines & wrinkles, uneven skin tone, increase firmness and the overall appearance of the skin. Get ready to fall in love with your skin again!
Answered by: PUR
Date published: 2016-06-09

I use a prescription strength Retinol in the evening to keep breakouts away. Would using this product (that contains retinol) be too drying for my skin?

Asked by: Mrtyhill
Dear Pur Beauty, when any of our PUR Beauties are using prescription strength, PUR always recommends consulting with your physician and/or dermatologist before trying something new!
Answered by: PUR
Date published: 2016-06-09

can this also be used along with the get bright, and which one do you apply first. Or is it better to use one in the morning and the other at night? Can they be used together?????

Asked by: Nora
Hi PUR Beauty! Thank you for taking the time to email your question. Ceretin Serum and Get Bright are fantastic anti-aging facial serums! You can wear Ceretin Serum in the day and Get Bright in the evening!
Answered by: PUR
Date published: 2016-06-09
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Ceretin Serum
PÜR's proprietary Ceretin Complex in a concentrated serum formula