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Big Look Mascara

Big Look Mascara

With Argan Oil

Shade: 951451110 Black

The Highlights

Long Luxe Lashes

Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.
Big Look Mascara

Big Look Mascara

  • Application
  • Benefits
  • Ingredients


Comb wand through both upper and lower lashes with slow, delicate, repeated strokes.

“For a naturally flawless application, wiggle the wand at the base of the lash and comb through to the tip for maximum lash separation and lengthening.”
- PÜR Educator


Naturally Flawless
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Apply 4-in-1 Tinted Moisturizer all over face. Prep eyes with Cease Crease Eye Shadow Primer. Using the Eye Shadow Brush and Soul Mattes Eye Shadow Palette, apply Sweetheart all over lid. Add some dimension by applying Adore to the crease. Apply one coat of Big Look Mascara to the lashes. Brush Château Cheek Stain in Prosecco over cheeks. Apply Château Kisses Lip-Plumping Lip Gloss in Tickled to lips.

Natural Perfection
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Use the Chisel Brush to dust on 4-in-1 Pressed Mineral Makeup over 4-in-1 Tinted Moisturizer. Create a smoky eye with Soul Mattes by applying Alter Ego to the top and bottom lash line. Use Double Ego Eyeliner in Milan to line eyes. Layer two coats of Big Look Mascara with Argan Oil on lashes. Coat lips in Château Kisses in Exposed.


Humectants, like those extracted from Coconut Oil, help attract and retain moisture and prevent dryness.

Free radical-fighting antioxidant Vitamin E moisturizes, heals and protects the skin from the environment.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product has been ocular tested to ensure it will not irritate eyes or interfere with contacts.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Glyceryl Stearate, Propylene Glycol, C18-36 Acid Triglyceride, PVP, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Nylon-12, Stearic Acid, VP/Eicosene Copolymer, Steareth-20, Copernica Cerifera (Carnauba) Wax, Aminomethyl Propanediol, Caprylyl Glycol, Argania Spinosa Kernel (Argan) Oil, Phenoxyethanol, Steareth-2, Xanthan Gum, Chlorphenesin. May Contain: Iron Oxides (CI 77499)


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  • Reviews
  • Q&A


Big Look Mascara is rated 4.6 out of 5 by 51.
Rated 1 out of 5 by from To gloopy I've been using this mascara for at least 2 years now. I've got 5 of my friends using it as well. I've noticed since they changed the name from big blink to big look they must of made some changes because out of at least 12 tubes that I bought that were big blink I never had a problem it was perfect!! In the last 3 tubes that I've got that were big look there is just way to much mascara left on the wand. It is impossible to get a clump free look that way. I am a pur mineral lover, but I lately I am so disappointed. It looks like I'm going back to They're Real by benefit!!
Date published: 2015-06-03
Rated 5 out of 5 by from LOVE this mascara! Love love love this mascara! I'm a real stickler for good mascaras, I have tried top of the line mascaras and drug store mascaras and I always have to layer them... well not with this mascara. I have long lashes but this mascara makes them look like false lashes! The wand helps with separation and the formula is fabulous and doesn't give me flakes! Definitely try to tease close to the lash line for volume and let the first coat of mascara dry, then apply a second coat and it will give you the fiber lash idea without looking like gross spider lashes, EW.
Date published: 2014-11-18
Rated 5 out of 5 by from Amazing! I received this mascara in the cat eyes kit last Christmas, and I have to say I didn't like it at first. I actually almost threw it away. It seemed very wet and messy, and I didn't like how long it took to dry. So, I decided to give it another try recently, but instead of applying all the coats at once (like I did before) I applied one coat, then put my face in front of a fan to dry it quickly, then apply a second coat and do the same thing. Works like a charm and my lashes are so much longer than Covergirl Lashblast ever got them! I'm sold.
Date published: 2014-06-16
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Thank you for making cruelty free products, and making a lot of them vegan :). I know this product is labeled as vegan but I wanted to double check about the wand. Is the wand vegan?And if so, should i assume that of all of your mascaras labeled as vegan?

Asked by: Gaby g
Hi, Please visit to review all of our vegan products. If you have any additional questions or concerns please feel free to contact us at 1-866-787-0022. Thank You!
Answered by: purcosmetics
Date published: 2017-01-03

Has the formula changed? I have used a number of these mascaras and recommended them to others. However I started a new one it was all globby and messy. I sent it back to where I bought it from and they kindly replaced it unfortunately this one is very...

Has the formula changed? I have used a number of these mascaras and recommended them to others. However I started a new one it was all globby and messy. I sent it back to where I bought it from and they kindly replaced it unfortunately this one is very messy also. It's not good. Is there an explanation?
Asked by: Bertie
Dear PUR Beauty, thank you for letting us know of your recent experience with Big Look. To my knowledge, no changes have been made. I will pass your inquiry over to the appropriate team member to further look into the matter. Thank you again! We appreciate your loyalty and apologize for the inconvenience.
Answered by: PUR
Date published: 2016-06-09

Why don't you carry it in BROWN? Many of us prefer a more natural color...

Asked by: Chris
Dear PUR Beauty, thank you for feedback requesting Brown mascara. We value your inquiry and feedback. PUR is constantly evolving and developing new products. Please continue to check back with us for each season launch! Always new and beautiful products being unveiled!
Answered by: PUR
Date published: 2016-06-09
  • 2017-01-20T12:59CST
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Big Look Mascara
extreme lash enhancer with argan oil