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Revel in game-changing skincare products, cheerful makeup and swoon-worthy, theme-based beauty collections that are curated with PÜR Beauties in mind. At PÜR, we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skincare products that are never tested on animals and always cruelty free. We offer inspiring, universally flattering makeup and good-for-you skincare products for all skin tones and types. Whether you are searching for the latest and newest lipstick, highlighter, bronzer, foundation and primer or skin-nourishing moisturizers, face oils and covet-worthy, everyday must-have beauty tools and sets, you’ll find what you are looking for here. Go-ahead and take a look at our selection of the coolest, latest makeup and skincare must-have products that you’re sure to be obsessed with. With each beauty launch, we continue to improve upon our formulas and / or designs.