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Fully Charged Mascara

Fully Charged Mascara
Fully Charged Mascara
Fully Charged Mascara
Best Seller

Fully Charged Mascara

Powered by Magnetic Technology

Shade: 951455030 Black

The Highlights



What it is: An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

What it does: Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Fully Charged Mascara

Fully Charged Mascara

  • Application
  • Benefits
  • Ingredients


Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. 

“The secret to best mascaras starts with the formula and ends with the wand."
- PÜR Educator


Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Provides texture plumping hydration that softens the look of lines

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499)


apply this first


Cease Crease Eyeshadow Primer

Special Price $8.00

- Regular Price: was $18.00

apply this second


Eye Polish


your pick

4.9 / 5.0
57 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Stars
Very disappointed
I was so excited to try this product, and initially loved how much it lifted and separated my lashes. But after about an hour of normal wear (not overly hot environment or working out) I was disappointed by the amount of fallout and that by the end of the day i looked like a raccoon.
May 24, 2018
2 weeks ago
Love it!
This is currently my favorite mascara!!! I generally order a few at a time.
May 21, 2018
3 months ago
My new favorite
This is my new favorite mascara. I have tried many different brands and formulas of mascara and thought I had found the best for me in another brand until I used this! Fully Charged makes my lashes long and thick, without clumping and lasts all day with no flaking.
May 15, 2018
4 weeks ago
Fully Charged mascara
It immediately applies well and looks great - looks like false eye lashes! Never have had any allergic reaction to the product. Only use this brand of mascara. Love it.
May 11, 2018
1 month ago
I love this mascara! It stays on without smudging or flaking, and lengthens and textures my lashes perfectly. It is also easy to remove with a moist cloth. So happy to have found this- would also love to have it in brown ;) I would recommend it to anyone who like me has issues with sensitive skin around my eyes.
April 11, 2018
2 months ago
No smudges
Easy to wear mascara that makes my lashes long and dark without clumping. I usually have to wear waterproof mascara because if not I end up with raccoon eyes. This mascara stays all day with no smudging and it's easy to remove at the end of the night.
March 30, 2018
I love this mascara. I don't like the new trend of fat bushy eyelashes and this mascara is the complete opposite. It gives nice long eyelashes with no clumping!! I've already refered it to multiple friends.
March 27, 2018
2 months ago
Big promises
I bought this mascara after reading someone else's experience with wearing it. They claimed that they received lots of complements on their lashes and so I figured I would try it. I can not tell the difference between this brand or a cheaper brand you can buy from the grocery. I would not recommend it.
March 26, 2018
2 months ago
Absolutely love this mascara
Absolutely best mascara I've ever tried . I received this mascara in my ipsy bag last month and will definitely be purchasing a full size. As someone that has short thin lashes this adds so much volume and length without needing false lashes at all. The wand let's you get every little lash. It lasts all day without making my eyes look like a racoon by the end .
March 10, 2018
Best mascara ever!
The best mascara I’ve ever used. It adds lots of volume and length to my lashes.
March 2, 2018
3 months ago