FREE Shipping with $50 purchase!

Fully Charged Mascara

Fully Charged Mascara
Fully Charged Mascara
Fully Charged Mascara
Fully Charged Mascara
Fully Charged Mascara
Fully Charged Mascara
Best Seller

Fully Charged Mascara


Powered by Magnetic Technology

Shade: 951455030 Black

.44 oz

The Highlights



What it is: An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

What it does: Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Fully Charged Mascara

Fully Charged Mascara

  • Application
  • Benefits
  • Ingredients


Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. 

“The secret to best mascaras starts with the formula and ends with the wand."
- PÜR Educator


Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Provides texture plumping hydration that softens the look of lines

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499)


apply this first


Cease Crease Eyeshadow Primer

Special Price $6.00

- Regular Price: was $18.00

apply this second


Eye Polish


your pick

4.8 / 5.0
62 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
I got a sample size of the Fully Charged Mascara in my Ipsy bag about 2 or 3 months ago, and I fell IN LOVE. I purchased the classic size and it is the only mascara I will use. I have extremely straight and stubborn lashes, and they kind of go downwards, and they won't hold a curl, but with this mascara, they look amazing. It's the best. 5/5 would definitely recommend. Worth every penny.
Definitely separates the lashes and gives a natural curl.
Makes my lashes look way thicker.
August 2, 2018
Muskogee, OK
Age: 15-24
My FAV!!!!
I absolutely love my Fully Charged Mascara. It is by far the best mascara I have used. It goes on so smooth and lasts all day. Never clumps up and always looks great!!!
July 13, 2018
Greenville, NC
Age: 25-44
2 months ago
Great Mascara!
I really do like it a lot! It goes on nicely and not clumpy. I do a couple layers that last all day and evening. I can freshen it up if need and it looks great again.
July 9, 2018
3 months ago
Best mascara!
June 28, 2018
Poynette , WI
Age: 45-64
2 months ago
I bought this because I was looking for a safer mascara that didn't have parabens and chemicals. It is the most clumpy mascara I have ever used. I tried wiping off the wand and still had no luck. Every time I use I end up with mascara on my eye lids and under eyes. I tried reaching out to customer service but they took weeks to respond and still haven't resolved the situation. Surprised that it got such rave reviews.
June 6, 2018
3 months ago
Response from PÜR The Complexion Authority
Hello Robin! Thank you for your review. Please check your email, as we have contacted you directly. XOXO The PUR Team <3
June 14, 2018
Angelica G
Very disappointed
I was so excited to try this product, and initially loved how much it lifted and separated my lashes. But after about an hour of normal wear (not overly hot environment or working out) I was disappointed by the amount of fallout and that by the end of the day i looked like a raccoon.
May 24, 2018
3 months ago
Love it!
This is currently my favorite mascara!!! I generally order a few at a time.
May 21, 2018
6 months ago
My new favorite
This is my new favorite mascara. I have tried many different brands and formulas of mascara and thought I had found the best for me in another brand until I used this! Fully Charged makes my lashes long and thick, without clumping and lasts all day with no flaking.
May 15, 2018
3 months ago
Fully Charged mascara
It immediately applies well and looks great - looks like false eye lashes! Never have had any allergic reaction to the product. Only use this brand of mascara. Love it.
May 11, 2018
Naples, FL
3 months ago
I love this mascara! It stays on without smudging or flaking, and lengthens and textures my lashes perfectly. It is also easy to remove with a moist cloth. So happy to have found this- would also love to have it in brown ;) I would recommend it to anyone who like me has issues with sensitive skin around my eyes.
April 11, 2018
4 months ago