Calling all beauty obsessed women, men and teens. Here are the details on the most anticipated new beauty and skincare products from PÜR! Discover your next favorite foundation, palette, lipstick or contour kit. These are the best new makeup and skincare launches that are worth adding to your makeup bag, and we mean pronto! Whether you are looking for the perfect gift, a groundbreaking foundation in 100 unprecedented, vegan-friendly shades, a game-changing mascara, illuminating highlighter or a festival eyeshadow palette that’s truly crush-worthy, PÜR has the latest and best beauty buys of the season.

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