{"title":"Clean Beauty, Clean Planet","description":"","products":[{"product_id":"big-look-mascara","title":"Big Look Lengthening Mascara with Argan Oil","description":"\u003ch3\u003e Long Luxe Lashes \u003c\/h3\u003e Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.","brand":"PÜR Minerals","offers":[{"title":"Default Title","offer_id":35810241413273,"sku":"951451110","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/4955\/6889\/files\/big-look-lengthening-mascara-with-argan-oil-1700645.webp?v=1752697273"},{"product_id":"chisel-brush-new","title":"Chisel Brush - The Perfect Application Tool","description":"\u003ch3\u003eExpert Foundation Application\u003c\/h3\u003e\n\u003ch3\u003ePowder Partner\u003c\/h3\u003e\n\u003cp\u003eThe Chisel Brush is a professional makeup brush designed exclusively for the flawless application of PÜR's 4-in-1 Pressed Mineral Makeup Foundation; however, it also works well with other PÜR powders.\u003c\/p\u003e","brand":"PÜR Minerals","offers":[{"title":"Default Title","offer_id":36115591233689,"sku":"951676030","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/4955\/6889\/products\/chisel-brush-880511.jpg?v=1749821405"},{"product_id":"4-in-1-pressed-mineral-makeup-foundation-with-skincare-ingredients","title":"4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15","description":"\u003ch3 class=\"product-title-heading\"\u003eMakeup, meet skincare.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA multitasking pressed powder that delivers buildable coverage, SPF 15 mineral protection, and skin-loving benefits for a flawless, natural finish. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003eSimplify your routine with this all-in-one pressed mineral foundation that acts as your foundation, concealer, powder, and SPF in one easy step. Infused with skin-loving ingredients like Ceretin Complex (retinol + ceramides) and antioxidants, it helps smooth the look of fine lines and improve skin texture over time. This formula uses clean, mineral-based protection for a more skin-friendly experience—perfect for sensitive skin. The lightweight, buildable formula delivers breathable coverage with a natural finish that never looks cakey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4-in-1 formula: foundation, concealer, powder \u0026amp; SPF\u003c\/li\u003e\n\u003cli\u003eClean, non-irritating mineral SPF 15 for daily sun protection\u003c\/li\u003e\n\u003cli\u003eBuildable, breathable coverage with a skin-like, natural finish\u003c\/li\u003e\n\u003cli\u003eCeretin Complex helps smooth texture and improve skin over time\u003c\/li\u003e\n\u003cli\u003eMess free compact for easy touch-ups on the go\u003c\/li\u003e\n\u003cli\u003eTalc free, paraben free, and vegan friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsing the Chisel Brush (sold separately), apply in circular motions to achieve even, flawless coverage.Reapply every 2 hours when used for sun protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"heading-size--heading_fhX8Rf  heading-heading_fhX8Rf h2 block mt-2 mb-1.5 md:mt-2.5 md:mb-3\"\u003e\u003cstrong\u003ePressed to Perfection:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e95%\u003c\/strong\u003e said skin looked smoother after use\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e91%\u003c\/strong\u003e noticed more even tone over time\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e89%\u003c\/strong\u003e agreed it provided comfortable wear all day\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e87%\u003c\/strong\u003e felt their complexion looked more youthful\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish \u0026amp; Coverage: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cspan\u003e Soft, silky pressed powder\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e Natural, demi-matte look\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e\u003cspan\u003e Buildable from sheer to full\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this powder suitable for sensitive skin or acne-prone skin? \u003c\/strong\u003eYes!\u003cspan\u003e This clean, dermatologist-tested formula is non-comedogenic, making it safe for sensitive, breakout-prone, or reactive skin types. It’s free from harsh ingredients and packed with skin-loving nutrients.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat type of skin is the pressed powder best for?\u003c\/strong\u003e This powder is ideal for all skin types — including oily, dry, combination, and mature skin — thanks to its lightweight, breathable texture and skin-nourishing ingredients like Shea Butter and Vitamin E.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use this both as a foundation, setting powder, or both?\u003c\/strong\u003e Absolutely. This multitasking 4-in-1 formula works beautifully as a standalone foundation, a setting powder over liquid makeup, or for touch-ups throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat's the coverage and finish like?\u003c\/strong\u003e It offers buildable, natural-looking coverage with a soft matte finish. Expect a smooth, airbrushed effect that blurs imperfections — never cakey, always breathable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PÜR Minerals","offers":[{"title":"Fair Ivory LN2 - Very Fair w\/ Neutral Undertones","offer_id":35810697085081,"sku":"951225520","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Porcelain LP4 - Fair w\/ Pink Undertones","offer_id":35810696036505,"sku":"951225010","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Ivory LP5 - Fair w\/ Pink Undertones","offer_id":35810699313305,"sku":"951225540","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Linen MN3 - Medium w\/ Neutral Undertones","offer_id":45410666348738,"sku":"951225550","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Vanilla LG6 - Light w\/ Golden Undertones","offer_id":35810697707673,"sku":"951225530","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Light LN6 - Light w\/ Neutral Undertones","offer_id":35810696134809,"sku":"951225020","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Bisque MG3 - Light Medium w\/ Golden Undertones","offer_id":35810697805977,"sku":"951225560","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Blush Medium MP3 - Light Medium w\/ Pink Undertones","offer_id":41996841517250,"sku":"951225030","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Beige MG5 - Light Medium w\/ Golden Undertones","offer_id":35810697904281,"sku":"951225570","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Golden Medium MN5 - Medium w\/ Neutral Undertones","offer_id":35810696233113,"sku":"951225040","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Light Tan TG3 - Tan w\/ Golden Undertones","offer_id":35810696364185,"sku":"951225050","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Tan TN6 - Light Brown w\/ Golden Undertones","offer_id":35810696462489,"sku":"951225060","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Medium Tan TP4 - Tan w\/ Pink Undertones","offer_id":45410666610882,"sku":"951225110","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Medium Dark DG1 - Light Brown w\/ Golden Undertones","offer_id":35810696495257,"sku":"951225070","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Golden Dark DG3 - Brown w\/ Golden Undertones","offer_id":35810696593561,"sku":"951225080","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Cinnamon DN5 - Dark Brown w\/ Neutral Undertones","offer_id":35810698133657,"sku":"951225610","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Deep DP6 - Dark Brown w\/ Pink Undertones","offer_id":35810696659097,"sku":"951225090","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa DG7 - Dark Brown w\/ Golden Undertones","offer_id":35810698199193,"sku":"951225620","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Deeper DPP1 - Dark Brown w\/ Pink Undertones","offer_id":35810696790169,"sku":"951225100","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Chestnut DPN2 - Dark Brown w\/ Neutral Undertones","offer_id":35810698297497,"sku":"951225630","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Coffee DPN4 - Rich Brown w\/ Neutral Undertones","offer_id":35810699051161,"sku":"951225640","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Truffle DPP4 - Rich Brown w\/ Pink Undertones","offer_id":35810699149465,"sku":"951225650","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/4955\/6889\/files\/4in1-pressed-silo-ln2.webp?v=1758643473"},{"product_id":"disappearing-ink","title":"Disappearing Ink 4-in-1 Concealer Pen","description":"\u003cp\u003eBrighten and conceal with our bestselling Disappearing Ink. This 4-in-1 Face Concealer Pen quickly brightens the appearance of dark circles, blurs the look of blemishes and wakes up the appearance of tired-looking eyes by delivering instant hydration to skin in need of a pick me up. The buildable formula is a perfect companion to sheer to medium foundation for an age-defying complexion that's healthier-looking.\u003c\/p\u003e","brand":"PÜR Minerals","offers":[{"title":"Light Tan","offer_id":35810698002585,"sku":"951240070","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Tan","offer_id":35810697740441,"sku":"951240030","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Dark","offer_id":35810697838745,"sku":"951240040","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Deep","offer_id":35810698166425,"sku":"951240080","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Blush Medium","offer_id":42831181906114,"sku":"951240050","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/4955\/6889\/products\/disappearing-ink-4-in-1-concealer-pen-147204.jpg?v=1700750176"},{"product_id":"no-filter-primer-blurring-photography-primer-hemp","title":"No Filter Primer Blurring Photography Primer","description":"\u003cp\u003eMoisturize, color correct, prime and illuminate the skin in one easy step—no filter needed! Formulated with prismatic blurring micro-pearls that work to help balance the look of the complexion, this all-in-one No Filter Primer imparts a gleaming glow with an opal finish for a visibly healthier look. Formulated with our proprietary, age-defying Ceretin Complex, as well as a vitamin-rich Energy Complex, essential fatty acids and essential oils like hemp, coconut, olive and shea, this Blurring Photography Primer delivers an immediate boost in radiance without unwanted shine. Wear alone or prep skin for makeup looks. Designed for all skin tones, this must-have primer is universally flattering.\u003c\/p\u003e","brand":"PÜR Minerals","offers":[{"title":"Default Title","offer_id":35810761277593,"sku":"951557090","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/4955\/6889\/products\/no-filter-primer-blurring-photography-primer-400898.jpg?v=1739288679"},{"product_id":"4-in-1-love-your-selfie-longwear-foundation-concealer","title":"Love Your Selfie Longwear Foundation \u0026 Concealer","description":"\u003cp class=\"product-title-heading\"\u003e4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation \u0026amp; Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly masks and blurs the look of imperfections with medium to full coverage\u003c\/li\u003e\n\u003cli\u003eHelps protect skin against damage caused by high energy visible blue light\u003c\/li\u003e\n\u003cli\u003eHelps shield skin from environmental stressors, like pollution\u003c\/li\u003e\n\u003cli\u003eHelps smooth the appearance of skin and refine the look of skin texture and tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"product-title-heading\"\u003e\u003cbr\u003e\u003cstrong\u003eTransformative Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product-title-heading\"\u003e\u003cbr\u003e\u003cstrong\u003eEnergy Complex |\u003c\/strong\u003e A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin\u003cbr\u003e\u003cstrong\u003eLingonberry Extract |\u003c\/strong\u003e Helps protect skin against damage caused by high energy visible blue light\u003cbr\u003e\u003cstrong\u003ePolysaccahride Film |\u003c\/strong\u003e Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution\u003cbr\u003e\u003cstrong\u003eCeretin Complex |\u003c\/strong\u003e Helps smooth the appearance of skin and refine the look of skin texture and tone\u003c\/p\u003e\n\u003cp class=\"product-title-heading\"\u003e \u003c\/p\u003e\n\u003cp class=\"product-title-heading\"\u003e\u003cstrong\u003eReady to love your complexion?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation \u0026amp; Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation \u0026amp; concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Dual applicator: pump + doe foot\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Matte, full-coverage finish\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Skincare-infused with Ceretin Complex\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Shields skin from blue light \u0026amp; pollution\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Clean, vegan \u0026amp; cruelty free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Foundation:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Concealer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer Study:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e100%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esaid coverage looked flawless all day\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e97%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eagreed it didn’t cake or settle into lines\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e93%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esaid skin felt more hydrated after use\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e90%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eagreed complexion appeared smoother over time\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish \u0026amp; Coverage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTexture:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eLongwear Hybrid\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFinish:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eNatural, Matte\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCoverage:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eBreathable, Medium-to-Full\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this foundation safe for sensitive skin?\u003c\/strong\u003e \u003cspan\u003eYes! 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