Fully Charged Mascara

Best Seller

Fully Charged Mascara

Powered by Magnetic Technology

Shade: 951455030 Black

The Highlights

Megawatt Mascara

Opposites attract with this anti-aging mascara that has a "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for long-lasting performance.
Fully Charged Mascara

Fully Charged Mascara

  • Application
  • Benefits
  • Ingredients


Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. 

“The secret to best mascaras starts with the formula and ends with the wand."
- PÜR Educator


Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Provides texture plumping hydration that softens the look of lines

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499)


apply this first


Cease Crease

Special Price $14.00

- Regular Price: a $18.00 value

apply this second


Eye Polish


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  • Reviews
  • Q&A


Fully Charged Mascara is rated 4.2 out of 5 by 53.
Rated 5 out of 5 by from My New Favorite I've used this mascara since it launched earlier this year, and I am completely obsessed with it! I've been a fan of their Big Look mascara for years now and thought that nothing could compare to it, until I tried this mascara! It gives me extremely full, long lashes in just a couple of strokes. It doesn't flake either which is one of my biggest pet peeves when it come to mascara's. I wear it to the gym and don't sweat through it, even wore it during a Texas summer and it didn't budge. Seriously obsessed with it! If you were on the fence about trying it, don't hesitate! You will be in love.
Date published: 2016-10-03
Rated 4 out of 5 by from Mixed Feelings On This Product I saw a review of this product in In Style magazine and since I'm always on the look out for new, innovative products, I decided to give it a try. The mascara lived up to the claim of making lashes look longer, thicker and healthier. However, after just about 3 weeks of use, the mascara started to look clumpy on my lashes. I felt like I looked like I had "spidery" eyes. I was able to separate the clumps with a eyelash brush, but I didn't expect the mascara to clump up so quickly. I need to continue to use the product to see if this was really worth it or not.
Date published: 2016-09-09
Rated 4 out of 5 by from Mostly kept its promises The review in Allure said it goes on quickly and doesn't clump. In fact, it only took one flick to do the trick; in fact, more than one flick was too much. And it mostly didn't clump, though I still used a lash comb to separate the lashes. I THOUGHT I'd found my perfect mascara, FINALLY! Alas, it disappears after a very short while. I find that MOST mascaras disappear after a few hours but this one was gone in record time. When I use a coat of this and follow it with a coat of waterproof mascara, it stays put awhile longer. But that's more trouble than it's worth. So I'm still looking.
Date published: 2016-09-14
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Is the magnetic mascara waterproof?

Asked by: Susanna
Answered by: purcosmetics
Date published: 2016-08-12

Is pur minerals all natural makeup

Asked by: Anonymous
Dear PUR Beauty, we are proud to say our products are paraben free and cruelty free! We have select products that are also vegan friendly and gluten free! This information is available on each product web page!
Answered by: Anonymous
Date published: 2016-06-09

WHen will this product be available in Canada?

Asked by: Anonymous
There is no set date as of yet. Please keep watch...
Answered by: Anonymous
Date published: 2016-06-09

Hi! I'm just making sure the color of mascara I'm ordering is the blackest black you offer. I'm ordering the magnetic mascara..

Asked by: Anonymous
Hello PUR Beauty! Our PUR mascaras currently are only available in Black! Fully Charged mascara is a jet black mascara!
Answered by: Anonymous
Date published: 2016-07-26

This mascara contains iron oxide. It should NOT be worn during an MRI. A warning "remove this mascara completely before any MRI) should be added to your product.

Asked by: MRI tech
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Fully Charged Mascara
anti-aging mascara